AHF Products introduces Dogwood

Home News AHF Products introduces Dogwood

DogwoodMountville, Pa.—AHF Products introduced Dogwood densified wood flooring featuring a patent-pending process that creates “densified wood:” a 100% natural wood floor that is resistant to scratches, gouges, dents, pet nails and accidents, according to the company.

Scratch and dent damage caused by dogs is a leading reason why homeowners think they can’t have hardwood floors, AHF Products said. The company also said its engineers have taken real wood made by nature and improved it by more than doubling its density with a natural, patent-pending process of heat and pressure—without chemicals, additives, fillers or plastic.

“Dogwood Densified Wood lets you enjoy real hardwood floors that are virtually worry free,” said Brian Carson, president and chief executive officer, AHF Products. “This is more than a new product. It’s a whole new category of flooring.”

According to AHF Products, innovation is an integral part of its business strategy. The company is delivering products that are designed to provide solutions to a number of top consumer pain points, especially hardwood performance and water resistance. What takes nature millions of years to do, AHF Products said it can do in a matter of minutes, transforming real hardwood into even harder wood.

In addition, Cleantivity technology protects against odor, damage and discoloration that may be caused by mold or mildew, the company said. Since gloss level does not affect the durability or performance of a floor, the highly desired natural wood look—with the durable performance required for either commercial or busy home environments—can be reached with either a low or medium gloss finish, AHF Products added.

“This is 100% real wood—not a laminate surface,” Carson added. “Real wood beauty, character, colors, textures and finishes are now better than ever. It offers unprecedented resistance to scratches, scuffs and dents to help camouflage everyday foot traffic. These are the perfect floors for busy and active homes and anywhere where people or pets get together.”

Made in Somerset, Ky., flooring with new Dogwood technology will first be introduced under the Bruce brand, with new lines already in progress for other leading brands under the AHF Products umbrella including Hartco and Robbins, according to the company.

The Dogwood Advantage

  • 100% real hardwood
  • More than two times harder than traditional wood floors
  • Scratch and Dent resistant
  • Gouge resistant
  • Mold and mildew resistant (Cleantivity technology protects against odor, damage and discoloration that may be caused by mold or mildew)
  • Water-resistant (to help protect the wood from pet accidents)
  • Manufactured in the USA

Must Read

Home purchasing rates decline

Washington D.C—The share of adults planning on purchasing a home within 12 months has fallen for two consecutive quarters—dropping from 17% in the second...

Ecore receives sustainability recognition

Lancaster, Pa.—As an industry leader in recycled products technology, Ecore added to its record of sustainability recognitions with two new accolades. The company has...

Daltile celebrates 75th anniversary

Dallas, Texas– Daltile Corporation celebrates its 75th anniversary this month. The company has been known for over seven decades as the tile industry’s leader...

CFL acquires Hymmen Jupiter digital printing line

Hamont, Belgium–According to i4F, a group of companies providing patents and technologies to the flooring industry, CFL Flooring acquired a Hymmen Jupiter digital printing...

Mohawk to host reception at Surfaces

Las Vegas—At its fourth stop of the Momentum Roadshow, Mohawk is inviting customers and partners to celebrate the opening day of The International Surface...

FCEF celebrates new flooring install program

Dalton—Last week, the Floor Covering Education Foundation (FCEF) celebrated a significant milestone in its efforts to spread awareness, recruit and scholarship training for flooring...
Some text some message..