Stanton launches L.I.O.N. yarn system

Home Categories Carpet Stanton launches L.I.O.N. yarn system

The Stanton Carpet executive team poses in front of a Rosecore display at their Woodbury, N.Y., headquarters.

Rosecore is the leading luxurious soft surface brand in Stanton Carpet’s impressive repertoire, representing the best of the best in soft surface. But even the best can get better.

To that end, the mill is launching a new yarn system called L.I.O.N. (Luxury Indoor Outdoor Yarn) exclusively through Rosecore. San Martino and San Pietro are the first Rosecore products with L.I.O.N., which is also available in a stock rug program. Stanton has plans to introduce other L.I.O.N.-based Rosecore products in 2022 as it responds to the growing demand for luxury performance carpet in the marketplace.

King of the jungle

According to Stanton executives, performance and elegance take on a new meaning with L.I.O.N. Offering extreme softness and high-performance attributes, L.I.O.N. combines solution dying with UV stabilization to render it versatile for indoor/outdoor use while being soft to the touch with a silk-like appearance.

Stanton began development of this proprietary yarn system nearly three years ago, working with a factory in India. “We set out to answer the demand in a strong and meaningful way and wanted to utilize nylon to bring the highest level of practical luxury without compromising style,” said Jonathan Cohen, CEO. “High-level products with low maintenance are what we are striving for.”

Stanton’s Rosecore Nexus squared is 100% hand-loomed nylon featuring a distinctive cut and loop design.

Crafted from the finest-quality materials, and utilizing the most innovative technology, these products exude elegance and refinement, according to Christine Zampaglione, senior director of marketing for Stanton. “The durability, fade resistance and easy cleanability make L.I.O.N. the ideal solution for individuals who live active lifestyles and families with children and pets,” she said, adding that homeowners can put this product anywhere in the home and won’t have to worry about pet or child accidents or red wine spills.

L.I.O.N. products are bleach cleanable, as well as fade and stain resistant with high shine and luxury, ideally suited for the high style and design of the Rosecore brand.

The two Rosecore products leveraging the L.I.O.N. yarn system are just entering the retail market, but positive feedback is already being felt. “The real benefit of L.I.O.N. is being able to offer a nylon product with the feel and look so close to Tencel,” said Joel Schreier, president of Home Carpet One, Chicago. “In my view, it is close enough to Tencel without any of the downside to justify the price, which isn’t cheap. So far, customers have been impressed and we have sold it well right out of the gate.”

Clara Coronado, manager of Miami-based Carpet Boutique, said she is a big supporter of the L.I.O.N. yarn system and also sees huge advantages with it over other textile fibers such as viscose and Tencel.

Must Read

Real conversations with women in flooring

While diversity within the flooring industry remains an uphill battle, women in flooring are gaining a bigger and better foothold as each year passes....

Marquis Wright: ‘I want to play an important role’

Growing up in Jacksonville, Fla., Marquis Wright may have lacked some of the material possessions that other kids his age took for granted. But...

FCEF: Progress made in tackling installation crisis

The history of flooring dates to 3,000 BC when the Egyptians developed stone construction with stone and brick floors soon to appear. The need...

Shaw is official TISE 2023 soft surface sponsor

Las Vegas—Shaw is the official TISE 2023 soft surface sponsor. The company said it will position its longstanding commitment to sustainable carpet manufacturing within...

Küberit debuts new resource platform at TISE 2023

Las Vegas—Küberit USA is set to debut its new integrated process for profile selection, sample acquisition and resources for specification support at TISE 2023...

CFL Flooring signs i4F agreement

Las Vegas—CFL Flooring signed a new license agreement for i4F’s patented click-to-lock wall installation system. This new license agreement enables CFL to expand its...

As seen in

June 6/13, 2022

Some text some message..