Mirage acquires Parquets Alexandra

Home News Mirage acquires Parquets Alexandra

St-Georges, Québec—Mirage, the manufacturer behind the Mirage, Vintage and Ten Oaks brands of hardwood flooring, has acquired Parquets Alexandra. The acquisition aims to eventually give Mirage customers access to an expanded and complementary range of products that will generate new sales opportunities to grow their business for the future.

The main advantages of acquiring Parquets Alexandra, according to the Mirage, are for the quality of its team, its brand recognition and its finishing line capabilities. This acquisition will continue to strengthen and maintain Mirage’s positioning as one of the top hardwood flooring manufacturers in North America, the company said.

Pierre Thabet, president of Mirage, said he is convinced this association will be beneficial to all parties involved, including its customers, suppliers and employees. “Parquets Alexandra is a great addition to our family of quality hardwood flooring brands. We will continue to focus on being the hardwood flooring experts in our industry.”

Alexandra Fortier, president of Parquets Alexandra, will join the Mirage team and will lend her expertise to help the company continue to meet its growth objectives for the future. “MIRAGE has a great business philosophy that uses good common sense in decision making,” she said. “Innovation and progress will undoubtedly be part of this partnership. We are optimistic about the potential this decision will bring to both organizations.”

Must Read

Happy Feet, Welspun partner on charitable product offering

Dalton—Happy Feet International is expanding its offerings to include new products from Welspun Flooring where a portion of every Welspun sale will go toward...

Coverings releases 2023 education lineup

Orlando, Fla.—Coverings, the preeminent event for North America's ceramic tile and natural stone industry, unveiled a sneak peek of featured education for Coverings 2023,...

Tried and true digital marketing tips from the trade

As technology advances and more companies turn to the digital realm for their marketing needs, it’s important for companies to stay up-to-date on how...

John McGrath retires from INSTALL

Washington, D.C.—INSTALL has announced the retirement of its executive director, John T. McGrath Jr., who played a significant role in revolutionizing floorcovering installation training...

Cali updates BCXL collection

San Diego—In response to customer demand and shifting color trends, Cali is adding three new styles to its popular Cali Vinyl Builder’s Choice XL...

Schönox debuts new subfloor products

Florence, Ala.—Schönox HPS North America debuted two subfloor products in response to needs expressed by the professional installer community in the field with Schönox...
Some text some message..
X