Mirage acquires Parquets Alexandra

HomeNewsMirage acquires Parquets Alexandra

St-Georges, Québec—Mirage, the manufacturer behind the Mirage, Vintage and Ten Oaks brands of hardwood flooring, has acquired Parquets Alexandra. The acquisition aims to eventually give Mirage customers access to an expanded and complementary range of products that will generate new sales opportunities to grow their business for the future.

The main advantages of acquiring Parquets Alexandra, according to the Mirage, are for the quality of its team, its brand recognition and its finishing line capabilities. This acquisition will continue to strengthen and maintain Mirage’s positioning as one of the top hardwood flooring manufacturers in North America, the company said.

Pierre Thabet, president of Mirage, said he is convinced this association will be beneficial to all parties involved, including its customers, suppliers and employees. “Parquets Alexandra is a great addition to our family of quality hardwood flooring brands. We will continue to focus on being the hardwood flooring experts in our industry.”

Alexandra Fortier, president of Parquets Alexandra, will join the Mirage team and will lend her expertise to help the company continue to meet its growth objectives for the future. “MIRAGE has a great business philosophy that uses good common sense in decision making,” she said. “Innovation and progress will undoubtedly be part of this partnership. We are optimistic about the potential this decision will bring to both organizations.”

Must Read

Abbey Carpet adds Welton Davison to leadership team

Bonita Springs, Fla.—Abbey Carpet & Floor and Floors To Go announced the appointment of Welton Davison as the new regional vice president, franchise development....

Southwind launches digital hub

Dalton—Southwind Flooring launched The Southwind Exchange, its new digital hub. The hub is intended to enhance communication and engagement with both its dealer network...

Products take center stage at NWFA ‘25

Charlotte, N.C.—The 40th anniversary convention of the National Wood Flooring Association (NWFA) kicked off in grand style here earlier this year as scores of...

CFI’s Ralph Falavinha steps down

Dalton—The Certified Flooring Installers (CFI) announced that executive vice president Ralph Falavinha is stepping down from his position to focus on the growing demands...

Murran Billi conceives new artwork for Antolini

Milan, Italy—Antolini and Florence-based Murran Billi have launched their partnership, which culminated in the unveiling of four unique projects during Milan Design Week 2025....

WFCA promotes Sara Vineyard as VP of finance

Dalton—The World Floor Covering Association (WFCA) recently promoted Sara Vineyard to vice president of finance. In this new role, Vineyard will oversee the financial...
Some text some message..
X