Calhoun, Ga.—Luxury carpet manufacturer, Royal Thai, launched its new Pastiche collection influenced by the company’s brand architecture hand in hand with a bold, new brand color palette.
Using wool as the medium and flooring as the framework, the company said this new carpet collection is a combination of perspectives pooled together by its diverse team of creatives. The collection features 11 carpet compositions, both in Axminster and Hand Tufted constructions.
According to the company, designers can see whispers of the company’s brand textures, cascading between layers of expertly placed pixels, using multiple styles like cubism, traditional floral, graphic street art, mid-century modern and retro era patterns. The collection also features deconstructed pieces of the Royal Thai logo peak between torn paper edges in a carved Axminster rug design.
Along with the new collection, Royal Thai is also launching a new color palette. According to the company, the new Royal Thai brand bold color palette, consists of a dozen fresh hues directed by the company’s product poms and reflects the industry’s appetite for creative expansion.
“We are able to hear a single tone,” said Josef Albers of Royal Thai. “But we almost never (that is, without special devices) see a single color unconnected and unrelated to other colors. Colors present themselves in continuous flux, constantly related to changing neighbors and changing conditions.”
Inspired by color theory practices, the design collection is housed in a branded pocket of postcards, according to the company. Instead of flipping through a bound brochure, the company said designers can see the palette, brand textures and collection patterns all out together on the table–visually digesting all the elements at once.
Pastiche will debut Nov. 13th, 2022, at Boutique Design New York (BDNY) in New York City at booth #443.