Excitement is building for TISE 2023 as the show’s director, Informa Exhibitions, expects it to be on par with past Surfaces prior to the pandemic. Mohawk, one of the largest exhibitors on the show floor, plans to capitalize on that excitement by organizing and hosting a series of special events designed to both draw attendees inside as well as entertain them while they’re there.
First and foremost, Mohawk is bringing back its “VIP” registration, a feature that allows show attendees to enter the exhibition area via the Mohawk space—as opposed to venturing all the way down to the general registration area past the loading dock to pick up their badge materials. “It means people don’t have to stand in that long line—not our sales team or anybody who registers using the link,” said Laura Bartley, senior director of marketing communications and events, Mohawk. “In fact, we have people registering from all over the globe that are registering with that link. We already have well over 1,000 people who have signed up using it.”
Attendees who haven’t had the opportunity to sign up using Mohawk’s VIP registration need not worry. On-site VIP registration will take place from 8 a.m. to 4 p.m. on Tuesday and Wednesday during the show, and then from 8 a.m. to 2 p.m. on Thursday during Surfaces week.
There are other perks to Mohawk VIP registration as well. According to Bartley, it gives attendees access to the popular Mohawk VIP party, which takes place on Tuesday, Jan. 31, from 4 p.m. to 5 p.m., right there in front of the showroom floor. There will be a barista serving up specialty coffee drinks. “It’s just like we did pre-COVID-19,” she said.
Mohawk plans to follow up the VIP party by hosting a women’s Breakfast Club on Wed., Feb. 1, from 10 a.m. to 10:30 a.m. Dana Teague, senior vice president, strategic markets, Informa, will welcome attendees to the event. “We’re going to celebrate women in the flooring industry,” Bartley noted. “Attendees will be treated to muffins and Mimosas.”
In support of the installation community, Mohawk is also sponsoring the CFI installation competition as well as an installer happy hour from 2:30 p.m. to 4 p.m. on Wed., Feb. 1. It will all happen in the area of the show floor where the installation competition will take place. “This is to celebrate the installers present at the show, and to recognize them for all their hard work,” Bartley explained.
For VIP registration, visit Mohawk’s Roadshow website at mohawkmomentumroadshow.com and click on the “Vegas” link.
