Dalton—Shaw Floors, flagship residential brand of Shaw Industries Group, has announced its new 2023 Phase I soft surface and hard surface introductions. Shaw’s soft surface intros feature colorful, durable and affordable carpet while its hard surface intros feature alluring, modern and performance-driven styles.
Homeowners are craving the warmth and comfort of carpet and these 2023 introductions from Shaw Floors aim to provide just that and more. New offerings in soft surface can be found in the colorful Anso Colorwall collection, the performance-driven Pet Perfect collection and the stylishly affordable Simply the Best Values collection.
Anso Colorwall helps consumers find the warmth of a color that speaks to them to express their own unique style with innovative visuals shown on an industry-leading display while Pet Perfect products provide the comfort of ultra-durable, easy-to-clean carpet to keep up with an active lifestyle. To give consumers the best of both worlds, Simply the Best Values provides budget-friendly styles that are designed to be attractive, attainable and affordable.
“Our new carpet introductions offer innovation along with performance and style,” shared Teresa Tran, vice president of Shaw Floors retail channel. “From our Anso High Performance carpet with Softbac that provides ultimate comfort to our LifeGuard Spill-Proof Technology for ultimate protection, Shaw Floors’ new 2023 introductions have a style to meet any and all carpet needs.”
John Crews, director of soft surface product design for Shaw Floors, added, “These 2023 intros are a fantastic representation of what Shaw Floors has to offer in the soft surface world. From high-end style and creative color to industry-leading performance and durability, these new introductions have all you could want at a price you’ll love.”
New 2023 styles include:
Live life in color on comfortable, colorful, confident carpet. Discover carpet styles that keep color and comfort top of mind while providing performance and durability. With 21 warmer, nature-driven colors, Anso Colorwall invites the consumer to find a color that speaks to them and tell their own distinctive story and express a mood, moment or memory that makes them feel home at last.
Canvas Comfort + Canvas Comfort Blue
Make any floor a canvas with the innovative fabric visual of Canvas Comfort. See uniform color with a hint of shimmer, featuring illustrious, ununiform texture for visual interest on the floor. For added protection, try the LifeGuard Spill-Proof Technology found in Canvas Comfort Blue.
Tonal Comfort and Tonal Comfort Blue (I,II)
Tonal Comfort embraces tone on tone color variation that creates a textured aesthetic and adds depth and sophistication to the floor. Tonals combined with LifeGuard Spill-Proof Technology in Tonal Comfort Blue help mask spots and spills with added protection from the bottom up.
Tweed Comfort and Tweed Comfort Blue (I, II)
Tweed Comfort offers color variances that complement each other in a mix of soft blended neutrals. The color of the carpet is speckled, making it aesthetically appealing and hiding spots and spills. For added protection, try the LifeGuard Spill-Proof Technology found in Tweed Comfort Blue.
A captivating classic block pattern with an organic feel, Vivid Memories features a color palette of livable, harmonious neutrals and adventurous accents.
Endless Memories creates endless intrigue with natural and beautiful linen-like texture.
Give homeowners the certainty of cleanliness and long-lasting beauty with ultra-durable, easy to clean Pet Perfect carpet. Backed by an industry-leading warranty, this high-performance carpet is designed for the ultimate in easy care. Now, homeowners can eliminate unnecessary time cleaning with the long-lasting beauty of Pet Perfect carpet.
This artful texture features the most essential neutrals and blended color play for a feeling that is calm, collected and grounded.
Ultra Lush and Ultra Lavish
These styles are the result of a beloved yarn the Shaw Floors design team used to create two unique styles. Ultra Lush is a new take on an organic tweed with a textural twist while Ultra Lavish is a textured loop with an organic edge.
An heirloom style textile reminiscent of the handmade process, Shady Stroll is warm and inviting.
Skyline Shift is architecturally structured yet carefully balanced with the organic shift of new technologies.
Serene Stria captures perfectly imperfect beauty as lush texture and subtle striation merge for natural comfort.
Pet Perfect+ boasts the same style and long-lasting beauty of Pet Perfect with the addition of SoftBac with LifeGuard Spill-Proof Technology for added accident protection from the bottom up.
Renewed Energy I, II
Energetic and full of character, this texture has a perfect balance of colorful accents for versatility and lots of style.
Point of View
Point of View is expressive, luxe and impactful and makes a bold statement anywhere in the home.
A block print-inspired pattern that offers a subtle statement.
Block Party is structured with a casual twist. With its organic fleck and hand, it’s more than the typical block pattern.
Simply the Best Values
Simply the Best Values is attractive, attainable and affordable, offering style and design at an incredible value. With Simply the Best Values, your customers can get the look they want, for less.
TruSolutions I, II and III
A casual twist with high style and perfectly blended color that works in any space.
Always Right I, II
Always Right is right for any room and has just the right balance of deep and light tones for a sophisticated look.
Highland Twill is tailored and precise yet subtle. It’s a timeless style statement reminiscent of menswear fashion.
A soft blended texture that offers modern style and simplicity with a touch of nostalgia.
A true blend of organic neutrals that is warm and welcoming.
Well Made boasts a smooth and solid texture proven to be timeless in this tried and true visual.
Get ready for your Best Yet with this carpet style. Best Yet offers a variety of visuals with one simple price point. Available in tonal, tweed, accent and solid, these four visual options are ready to make any home its best yet.
With new additions in The Gallery, Floorté Classic and tile and stone, Shaw Floors is beginning the new year with enhanced beauty, performance and applications in its hard surface portfolio. Shaw Floors will also be integrating hard surface products into its Pet Perfect portfolio later in 2023 with more specific product information coming soon.
The Gallery collection boasts new hardwood styles to add timeless beauty to any home. New Floorté Classic styles offer enhanced comfort and performance with stunning visuals while innovative tile and stone styles offer trendy colors with a variety of installation patterns and placements.
“With this diverse range of new products, Shaw Floors is creating whole home solutions for our customers,” said Matt Rosato, hard surface channel director for Shaw Floors. “The luxury of The Gallery, the durability of Floorté and the variety found in tile and stone all come together to create a comprehensive offering that truly can’t be beat.”
New 2023 styles include:
The Gallery collection offers premium hardwoods hand selected by design experts to bring natural artistry into the home. With understated finishes and clean looks, these hardwoods embrace time-worn character and age gracefully over the years. This timeless beauty never goes out of style, making for a solid investment to live on and love for generations.
Expressions draws on natural finishes and a modern color palette, focusing on leading trends and blazing new trails.
5/8 x 9.45 | White Oak | up to 86-inch lengths | 10 colors
Adding warm elegance and natural charm to a home, Utmost features a micro bevel and a wirebrushed finish for combined performance and beauty.
½ x 7.5 | white oak | 6 colors
Floorté Classic series offers classic style with amplified comfort. A foamed waterproof core absorbs pressure and impact for enhanced cushion underfoot while thicker planks provide better insulation and a Soft Silence acoustical pad helps reduce unwanted noise, making floors soft, warm and quiet.
Ascent Natural Bevel
Many search for calm amid the chaos. Ascent Natural Bevel offers a safe retreat to return to, giving homeowners the beauty of the outdoors through the raw tactility of natural wood as it evokes solace, peace and quietude.
9 x 72 | 20-mil wear layer featuring Fold n Tap locking system | 10 colors
Northern Voyage 9
Inspired by the beautiful vineyards and scenic coastlines of the West Coast, Northern Voyage is staying current with the trend of cleaner, more natural looking visuals true to what one would expect from hardwood. Northern Voyage has colors that range from light to dark and can be paired with any style.
9 x 60 | 7.5mm | 20-mil | 4 colors
Tile and Stone
Shaw Floors tile and stone offers a wide range of style and design options for both floor and wall installation. Naturally waterproof, easy to clean and designed to endure the test of time, tile and stone comes in bold shapes, bright colors and with a variety of installation pattern options.
Framework is an essential, trend-forward mosaic line with colors inspired by some of the most popular interior paint colors.
Multi-size and multi-shape porcelain mosaic | 4 colors
Pristine and abundant in natural beauty, Eden is a stunning mosaic line that offers the allure and beauty of natural stone without all the maintenance.
Multi-size and multi-shape 6mm pressed glass stone visual | 4 colors
Modern Pursuit Mosaic
Inspired by some of the most trend-forward looks, Modern Pursuit takes natural stone to a new level.
Multi-size and multi-shape stone visual mosaic | 5 colors
Estate is a tried-and-true natural stone collection that is beautiful, elegant and classic.
1 x 3 natural stone herringbone | 3-inch natural stone hex | 10mm thick | 2 colors
The limit does not exist on style and design with Infinity’s marble visuals that can go on both the floor and wall.
Multi-size ceramic floor and wall tile | 4 colors
Vestige offers a simple oak look with traditional character in wholesome colors.
8 x 36 ceramic wood look | 6 colors
Offered in four colors ranging from light to dark, Abound sets the bar high with these wood visuals reminiscent of elm or walnut.
Floor and wall tile plank | 8 x 40 porcelain | 4 colors
With clean, crisp lines that enliven and enhance a space, Adorn adds upward movement and geometric whimsy.
Geometric floor and wall tile | 8 x 8 encaustic | 8.5mm thick | 4 colors
For the full list visit shawfloors.com.
TotalWorx: Simplified Solutions
Shaw’s streamlined TotalWorx portfolio works towards simplifying the installation process and includes:
- PrepWorx, floor prep products
- GroundWorx, cushion and underlayment (including Courage, Charity and Hope from the Shaw Cushion for St. Jude Collection)
- LokWorx, seam tape, adhesives and tack strips
- FinishWorx, trims, cove base and stair treads
- CareWorx, disinfectants and cleaners
TotalWorx provides retailers, homeowners, and installers with everything needed to complete any installation from beginning to end, hassle-free. Its comprehensive portfolio helps mitigate installer confusion that comes from working with a combination of brands.