Dalton—Shaw Floors, flagship residential brand of Shaw Industries Group, introduced its new sales approach to the consumer’s journey, “Shop Your Lifestyle. Shop Your Way.” The company said this modern take on how consumers shop boasts simple product selection, a convenient shopping experience and solutions for the whole home.
No matter the budget and lifestyle, Shaw Floors has flooring solutions for everyone, according to the company. First Home flooring features stylish options for any budget. Active Pet Home products are designed with performance in mind to combat puppy paws, kitty claws, muddy boots and everything in between and Forever Home flooring features higher-end product offerings from the brand’s portfolio.
“Shop Your Lifestyle. Shop Your Way. is a total reinvention of our selling process,” said Ashley Barnes, senior marketing manager, hard surface, Shaw Floors. “By tapping into the aspect of our customers lives that matter most to them, we can help find their perfect flooring more quickly, effectively and with a little added fun.”
According to Stephen Van Gorp, senior marketing manager, soft surface, Shaw Floors, this system makes product selection easier for consumers, retailers and dealers alike. “These three lifestyles help to pinpoint a consumer’s needs and wants right out of the gate, allowing you to go straight to the fun part of selecting styles and colors, knowing that any options will serve as a solution to their home lifestyle needs,” he said.
The new Shop Your Lifestyle. Shop Your Way. flooring selections from Shaw Floors are as follows:
Cozy | Humble | Comfortable
Financial flexibility for budget-friendly flooring options that are designed not to sacrifice style for affordability.
Active Pet Home
Active | Energetic | Happy
A wide variety of products designed to offer the best combination of performance and style.
Luxurious | Charming | Welcoming
Billed as top-of-the-line, luxury products that are just as high performing as they are stunning.