Mohawk ups its environmental stewardship

HomeNewsMohawk ups its environmental stewardship

one tree plantedCalhoun, Ga.—In a joint effort to promote environmental stewardship and community involvement, Mohawk is teaming up with One Tree Planted, Food Well Alliance and local retail partners to break ground on a new orchard at Tara Elementary School in Morrow, Ga.

“Mohawk has been planting trees one floor at a time through our partnership with One Tree Planted,” said Justin Hicks, Mohawk’s senior director of marketing, wood and laminate. “Committed to global reforestation, One Tree Planted has made it simple for us to help replant the nation’s forests with every square foot of RevWood and TecWood sold. When they approached our team with the opportunity to make an impact in our own backyard, we could not wait to roll up our sleeves and get our hands dirty. This orchard will support education as well as local food pantries for years to come.”

One Tree Planted has planted over 100 million trees in more than 80 countries since 2014. The organization achieves this by collecting detailed proposals from planting partners such as Food Well Alliance. A collaborative network of leaders working together to build thriving community gardens and urban farms across metro Atlanta, Food Well Alliance provides resources and support to local growers.

Mohawk began collaborating with One Tree Planted in January as part of a renewed focus on sustainability throughout its wood lines. “We updated the positioning of our wood portfolio to highlight sustainable attributes and create differentiation for our retail partners. TecWood is an ethically sourced natural hardwood product, and RevWood is the first carbon-negative wood flooring product to attain NALFA’s prestigious Platinum Level of LF-02 Sustainability Certification. Our hands-on tree planting experience is a testament to our ongoing commitment to replenish these natural resources.”

Must Read

Aeterna launches new website, social platforms

Toronto—Aeterna, a leader in premium sintered slab surfaces, announced the launch of its new website along with a full suite of social media platforms...

From commodity seller to trusted advisor

Walk into almost any flooring store and you will see the same displays, the same samples, the same brands. Wall-to-wall sameness. That is why...

B&F Ceramics celebrates grand opening in Mills River

Mills River, N.C.—B&F Ceramics Design Showroom, Inc., a leading importer and distributor of porcelain tile and natural stone, announced the grand opening of its...

PFA meeting highlights challenges, honors leadership

Austin, Texas—Members and guests of the Polyurethane Foam Association (PFA) met here for the annual fall meeting to discuss the current business environment and...

Tuesday Tips: Keep it simple

https://www.youtube.com/watch?v=tfjfYBFbnfk Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts present short video tips for improving customer...

When times get tough, the tough get creative

The high interest rates we’ve seen (prior to the most recent Fed rate reduction) have kept many homebuyers on the sidelines. At the same...
Some text some message..
X