Crossville to unveil spa-inspired exhibit at Coverings 2026

HomeNewsCrossville to unveil spa-inspired exhibit at Coverings 2026

Crossville, Tenn.—Crossville, a brand of AHF Products, will debut a spa-inspired exhibit at Coverings 2026. The company will mark its 40th anniversary with a booth designed around biophilic principles and wellness-driven design. The exhibit will transform the brand’s space into a sensory retreat. The concept will showcase how porcelain can shape environments that promote well-being indoors and out.

“We wanted to create a space where people could slow down and truly feel the materials,” said Catherine DelVecchio, vice president of marketing. “Biophilic influence emerges through organic surfaces and calming hues that evoke natural materials while maintaining the durability and performance of porcelain.”

The booth will feature natural textures and refined visuals. Indoor-outdoor vignettes will demonstrate how porcelain can extend from interiors to patios and pool decks. The presentation will reflect growing demand for connected spaces.

Performance will remain central to the exhibit. Crossville will highlight finish options engineered for interior and exterior applications. The FeatherSoft surface, featured in collections such as Sociale and Reunited, offers a soft feel underfoot while maintaining density and durability. The tiles also maintain a high wet DCOF rating, meaning the finish does not compromise traction on wet floors.

Exterior finishes in select collections are engineered for patios, pool decks and other high-traffic areas where slip resistance and durability are essential.

Products scheduled to be showcased include:

  • Slate Collection in twO (2mm porcelain panels): A thin-format porcelain panel that blends Scandinavian and Japanese design influences. The collection supports expansive vertical applications in wellness-focused spaces.
  • Portland Cliff: Inspired by stone from England’s Isle of Portland, this collection delivers soft, organic character. Visual Touch Technology provides a realistic stone-like tactile experience designed for indoor and outdoor use.
  • Reunited: Reunited features a neutral palette with a warm tactile feel. Its FeatherSoft matte finish offers a smooth durable surface. One core color extends to an exterior-rated texture for seamless indoor-outdoor use. Coordinated field tiles, mosaics and trim pieces support cohesive residential and commercial designs.

Must Read

Decocer introduces Lythos tile collection

Castellón, Spain—Decocer has launched Lythos, a new porcelain tile collection that reinterprets the geometric patterns of historic stone pavements for contemporary architectural spaces. The collection...

Distributors try to mitigate impact of rising fuel costs

Surging diesel fuel prices, which have frequently climbed beyond $5 per gallon, are saddling flooring distributors with price increases of tens of thousands of...

The real problem with the U.S. economy: Our deficit

The other night I was having dinner at the bar at a nice restaurant in New York (a near-daily occurrence for me). Soon after...

Remember, your store is your brand

“Branding is a by-product of good direct response marketing,” said Dan Kennedy, the renown strategic business and marketing advisor/consultant. I say: “Branding is what...

Edge retail partners eager to get in on the action at coming Summit

(Editor’s note: Following is the first installment of a series counting down to Edge Summit 2027. This segment focuses on testimonials from first-time attendees...

Woodpicker campaign extols category’s virtues

You can quietly bemoan the ongoing loss of hardwood’s market share to competing look-alike hard surfaces, or you can mount a counter-attack by creating...
Some text some message..
X