Dalton—Shaw Industries, a subsidiary of Berkshire Hathaway, Inc., has named Shannon Cochran the new Patcraft brand leader, effective immediately.
According to Patcraft, Cochran will have responsibility for the Patcraft brand strategy and execution, leading the brand’s marketing team and maintaining leadership of the brand’s design team. Cochran has served as vice president of creative and design for Patcraft for the last five years.
“Shannon drives entrepreneurial success and empowerment and is able to quickly pivot to adapt to changing market needs while maintaining a focused passion for innovation,” said Brenda Knowles, vice president of commercial marketing and product development for Shaw. “Her performance leadership is driven by customer insights across channels and segments and by building strategic partnerships in the market and internally within the enterprise. She helped set the strategic vision for Patcraft in collaboration with Jeff West, and I’m excited to see her vision for the brand continue to evolve going forward.”