AHF announces exclusive partnership with Spartan Surfaces

HomeNewsAHF announces exclusive partnership with Spartan Surfaces

ParterreMountville, Pa.—AHF Products has entered into a strategic agreement with Spartan Surfaces, effective September 21, 2023. Spartan Surfaces will have exclusive distribution for the full line of Parterre luxury vinyl flooring products. Parterre has serviced the commercial flooring market for over 30 years.

Spartan Surfaces, a subsidiary of Floor & Decor, is a specialty flooring supplier headquartered in Bel Air, Md., with warehousing and offices in Maryland and Minnesota and showrooms in Washington D.C. and Chicago with coverage of over 85% of the United States. The addition of the Parterre brand will enable Spartan Surfaces to further accelerate its growth and extend its reach in the commercial flooring category, including the healthcare, education, corporate and hospitality sectors with operations beginning in October 2023.

“An essential part of our growth is aligning ourselves with strong partners like Spartan Surfaces, and this is especially true for the commercial segment,” said Fred Reitz, vice president-commercial, AHF. “Spartan Surfaces has the experience and resources to help us accelerate our growth plans. We are excited for the future and confident that this partnership will provide our customers with exceptional customer service.”

Sean Swanson, vice president of growth & strategy, Spartan Surfaces, added, “We are proud to partner with such a well-known and respected flooring manufacturer like AHF, an industry leader in quality, innovation and design. Our entire leadership and sales team is enthusiastic about this new partnership and believes that together we will grow the Parterre commercial business and continue to bring profitable solutions to our valued flooring customers.”

Parterre commercial LVT flooring is billed as an ideal choice for any interior design project—no matter the industry or intended application. Parterre flooring offers design versatility, easily being able to replicate the natural look of wood or stone thanks to 3D printing technology. In addition to resilient flooring, the Parterre line includes high-performance and on trend engineered hardwood flooring, ideal for hospitality and Main Street applications.

Must Read

Wood: Timeless trends maintains category’s perennial appeal

Wood offers today’s most sought-after looks and formats, including wide-width planks in appealing colors and textures inspired by nature. Light, non-linear hand-scrapes and wire-brushing,...

Retailers React: What do you do to motivate your sales team?

Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we...

Tarkett awarded Platinum EcoVadis award

Solon, Ohio—Tarkett, a world leader in innovative and sustainable flooring and sports surface solutions, has been awarded the prestigious platinum medal for the 2nd...

Flooring Sustainability Summit 2025 kicks off with powerful first day

Washington, D.C.—The 2025 Flooring Sustainability Summit officially kicked off at the historic Mayflower Hotel, featuring a dynamic lineup of speakers, panels and workshops. Today’s...

Beauflor taps solar energy for manufacturing

Cartersville, Ga.—Beauflor USA, an industry leader in flooring manufacturing, is now supporting its operations in Georgia with solar power. Beauflor recently energized Metro Atlanta’s...

Tarkett demonstrates marketing prowess with 11 awards

Solon, Ohio—Tarkett was recently recognized in two international creative award competitions, the Hermes Creative Awards and the Viddy Awards, administered and judged by the...
Some text some message..
X