Bethany, Conn.—Laticrete announced the promotion of Bob Duke to the position of technical support and training specialist for the newly formed Laticrete specialty products division (SPD). Duke joined LATICRETE in the Texas Region in 2005 and has played an integral role in developing the materials and methods for the Laticrete MVIS specification for the direct adhered method of thin brick, manufactured and natural thin-stone masonry veneer installation. With 27 years of experience in the tile and stone industry, Duke now fills a national senior sales position and will work to seek out new opportunities for the Laticrete MVIS specification, as well as for additional product lines that fall under the specialty products division.
“Bob has been involved from the very beginning with the LATICRETE MVIS specification,” said John Striednig, director, Laticrete SPD. “He was instrumental in developing installation techniques for the product line that allows us to address a need in the industry for a category that’s enjoyed incredible growth. In a national role now, he’ll be working to help support and train our sales team, as well as working with architects, design professionals and end-user installers of engineered thin-stone exterior masonry facades as we continue to grow and build the business.”
For more, visit laticrete.com.