Marietta, Ga. —Wools of New Zealand debuted its new spring sales event, “Brilliant Choices,” at Surfaces 2012 in Las Vegas. The Wools of New Zealand pavilion at Surfaces included the booths of 23 Wools of New Zealand brand partners eager to talk about the beauty, softness and durability of eco-friendly New Zealand wool.
“Brilliant Choices” was the hot topic at a breakfast for premier partners, retailers and their agents. Updates on promotional programs and LEED compliant initiatives that build on the value of the Wools of New Zealand brand we also discussed. Included in these efforts are the Wool College, Wool Benefit System, Premier Partner Program and Wool: Clean Air Certification, each of which was fully promoted at Surfaces.
The theme of the Wools of New Zealand sales event focuses on the vivid color options available with New Zealand wool, which is the world’s purest and whitest wool and has excellent dyeing characteristics that create long-lasting colors and clean pastel shades. “Brilliant Choices” runs from April 1–May15, 2012 in Premier Partner showrooms. As part of the event, donations were made to Heifer International’s Shear Joy Program, which provides sheep to needy families around the world.