Santa Fe Springs, Calif.—In an effort to promote the carpet industry, Tuftex has just released a Pro-Carpet video series to its retailer partners. New installments will be provided once every two weeks on ShawAdvantage.com until all 12 videos have debuted.
These creative, multi-use video assets can be used to develop a variety of advertising spots, noted Stefan Hoher, director of marketing technology for Tuftex, including on air, on hosted sites such as YouTube and in website promotions.
The open-source clips are between 10 and 20 seconds in length and serve to promote the carpet industry. Each comes with photos and copy for use in print or static online applications. The unbranded videos tout a variety of positive aspects and benefits of carpet products. “The videos showcase the functionality, design and creative style of Shaw’s Premier Tuftex line,” Hoher said. “They act to support the entire carpet industry, touting the softness and support carpet provides throughout the home environment.”
The Pro-Carpet videos include positive messages and education around several topics, including: dust and air quality, noise reduction and temperature control. Hoher said Tuftex strives to provide effective dealer advertising that drives consumer interest in carpet products. The series comes with supplemental marketing materials and suggestions for how dealers may best utilize the campaign to grow their own business.
The video series, in its entirety, will be displayed at Shaw’s 2013 winter markets. To view the videos, visit ShawAdvantage.com.