FCNews Volume 27/Number 12, October 22/29, 2012
DALTON—A key individual behind Capital One’s lov able barbarian, “What’s in your wallet?” campaign and the appeal of L’Oreal cosmetics, Gary Fisher will now be guiding the marketing cam paigns for Beaulieu of America. After an extensive search, the mill announced the hiring of Fisher as executive vice president of marketing for the company’s residential products.
“Gary is a 20-year veteran leading some of the best-known consumer brands around,” said Ralph Boe, CEO of Beaulieu Group. Those brands include Nabisco, Corning, L’Oreal, Choice Hotels, Capital One Financial and others. “With his background and special areas of expertise, Gary will focus on enhancing our branding, determining different media to reach our trade customers and consumers, as well as defining new ways to add value to our products and support our dealers.”
Said Fisher, “I’m looking forward to working with the entire team at Beaulieu to expand the company’s emphasis on strong category-leading brands and consumer- focused growth strategies.”
For more information about Beaulieu, visit BlissFlooring.com.