By Louis Iannaco
JOHNSON CITY, TENN.—Mullican Flooring’s Urban Awakening national cash rewards campaign is designed to give sales personnel opportunities to earn cash when they sell specified products from the wood manufacturer.
Running through Nov. 30, the promotion coincides with Mullican’s product sponsorship of the 2012 HGTV Urban Oasis Giveaway—a consumer promotion in which online visitors can register to win a fully furnished condominium in Miami. Mullican is the exclusive hardwood flooring sponsor for the 2012 giveaway home (FCNews, July 30/Aug. 6).
“Our cash rewards campaign is one way we show appreciation to the hundreds of sales personnel across the country who work hard to sell Mullican products,” said Brian Greenwell, vice president of sales and marketing. “We wouldn’t be where we are today without their hard work and diligence.”
The Urban Awakening campaign involves both solid and engineered products, with cash rewards ranging from 5 cents per square foot up to 25 cents per square foot, depending on the product. Products featured in the campaign include solid flooring from Mullican’s St. Andrews, Muirfield and Chatelaine collections; and engineered flooring from its HillShire, MeadowBrooke, RidgeCrest, Castillian and Chalmette collections.
To collect rewards, sales personnel are required to show proof of sales and document all transactions on scorecards to be returned to Mullican by Dec. 14.
Distributor signups, information sheets and sales personnel scorecards about the Urban Awakening promotion will be distributed via e-mail.
For more information, retailers should contact their Mullican distributor or call 800.844.6356.