Mohawk Hard Surfaces team offers dealers ‘consultative selling’

HomePress ReleaseMohawk Hard Surfaces team offers dealers 'consultative selling'

Dallas — The Mohawk Hard Surfaces sales team is keenly focused on equipping their retailers for success during 2014.  One important way in which the team supports their retailers is by offering consultative selling.

“We want to truly be consultants for our retailer partners,” said Rodney Mauter, director of sales operations for Mohawk Hard Surfaces.  “This means knowing our retailers’ business and our own business so well that we can say to our dealer partners, ‘Here are the Mohawk products that will sell well in your particular market and we have priced them to sell.  Here is effective merchandising to help you sell our products and we will train your team on how to sell them.’”

“We also point out to our retailers how the technically advanced innovation and value added features of a product help them make more money,” Mauter added.

“A key component of our consultative selling style will be continuing to listen to the needs of our customers,” Mauter said.  “A perfect example of this took place during the past year.  LVT was and is one of the hottest selling flooring products demanded by today’s consumers.  By listening to our retailers needs, we made sure that we maintained the level of inventory necessary to set our retailers up for success.”

“We have a vested interest in our retailers’ financial well being and the success of their store,” Mauter said.  “When our retailers win, we win.”

Must Read

Ambassador Mid-West Floor showroom manager retires

Chesterfield, Mo.—Laura Nielsen Taylor—a 26-year employee and current showroom manager at Ambassador Mid-West Floor—announced her retirement, effective May 31. “After working 26 years at this...

Strategies to solve the worker-shortage crisis

In the U.S. we’re experiencing labor shortages across many sectors, including flooring. It’s not just installers, it’s salespeople and other positions as well. In...

Retailers React: What area of your business has been showing the most activity this year?

Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we...

NALFA begins review of LF-01 laminate flooring test standard

Washington, D.C.—The North American Laminate Flooring Association (NALFA) has commenced a comprehensive review of the NALFA/ANSI LF-01 laminate flooring testing standard. This initiative marks...

Trade-specific CRMs can help your business grow

If you are a flooring business owner or operator, you have likely heard of the term customer relationship management systems (CRM) already in various...

Zeftron’s Tim Blount announces retirement

Dalton—After more than four decades with Zeftron nylon, Tim Blount announced his retirement, effective June 15. “It has been an incredible journey and I wanted...
Some text some message..
X