Lancaster, Pa.—Armstrong World Industries, Inc. announced today that a second Carpet King location has become part of the Armstrong Elite Retailer program. Armstrong Elite flooring showrooms are hand-selected retailers that display the broadest selection of Armstrong flooring in every product category, and whose employees are subsequently trained to be experts in Armstrong product knowledge and installation techniques.
“Brand power with 97% consumer awareness makes Armstrong the number one brand in flooring and the most productive website in the flooring industry. Armstrong offers product leadership with the largest selection of consumer-driven flooring products in the industry. Becoming part of the Elite program gives us more products from which to choose from,” said Gerald Lawhon, Carpet King general manager.