Dalton—Beaulieu America is taking its new products and promotions show to dealers across the country in the form of regional events it calls “Dealer Family Reunions.”
“Beaulieu America is a family company,” said Mike Amburgey, chief marketing officer, residential. “We consider everyone we do business with an extended part of our company’s family—especially our dealers. Many of them are also family businesses, and they have told us they can’t always leave for extended periods of time and travel long distances to shows, so we want to bring our shows to them.”
The Beaulieu America initial list of “Family Reunion” dates and locations are as follows:
Jan. 6-7, Cobb Galleria Centre, Atlanta
Jan. 8-9, Great Wolfe Lodge, Dallas
Jan. 20-23, Mandalay Bay, Las Vegas
Jan. 27-28, Resorts Casino Hotel, Atlantic City
Feb. 10-11, Hyatt Regency Resort & Spa, Huntington Beach, Calif.
Feb. 26-27, Gold Strike Casio & Resort, Tunica, Miss.
March 10-11, Hyatt Regency O’Hare, Chicago, Ill.
March 24-25, Hyatt Regency Columbus, Columbus, Ohio
Beaulieu America will also participate in several additional local shows, such as in Seattle and Minneapolis, to maximize its exposure during the winter markets season.
Beaulieu America also sees these regional events as an opportunity to connect with its own “family” of designers and sales associates in a much easier fashion because the events will be closer to the dealers’ stores. “We eagerly anticipate the opportunity to meet with our family of dealers at these events,” said Karel Vercruyssen, president and CEO of Beaulieu America. “We look forward to building relationships and gaining a deeper understanding of the needs of more of our dealers as we re-connect with them and their teams one-on-one, like a family.”