Dallas—Quick-Step has predicted strong sales for its Reclaimé collection this year, including the four recently launched line extensions, because of its Focus and Prestige displays.
The Reclaimé Focus display is strategically designed to fit into a variety of store layouts as well as into distributor and retailer budgets. The other primary in-store merchandising vehicle for the Reclaimé collection is the Prestige display, which features larger samples as well as a removable full-sized plank that customers can lay on the showroom floor.
“We are expecting our customers to continue experiencing success with Reclaimé sales during 2015,” said Paij Thorn-Brooks, vice president
of brand marketing for Unilin, Quick-Step’s parent company. “The new 2015 line extensions as well as the existing Reclaimé products would already be strong sellers on their own, but we are going a step further to effectively position Reclaimé in retail stores in the most optimal way possible this year.”
A photo-rich brochure, featuring both product swatches and room scene photography, is also available in digital format.