Carpet: A guide to protective treatments

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March 14/21, 2016; Volume 30, Number 19

By Ken Ryan

Stain and soil protection has always been an important issue for the carpet industry, but what has changed is today’s consumer is busier than ever with little time to spend worrying about keeping her floors clean.

Beyond performance attributes, carpets featuring the latest in stain and soil protection chemistry can also deliver higher profits as well, according to Seth Arnold, brand manager for Mohawk Industries. As much as style and design draw consumers to carpet, he cited studies showing customers are willing to spend more for better soil and stain protections built into the product.

Mohawk via SmartStrand and Shaw with R2X market two of the latest soil and stain protection systems on the market today. Invista (Stainmaster), 3M (Scotchgard), and others also have various systems that have also stood the test of time.


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