Preverco introduces three Canadian reps

HomePress ReleasePreverco introduces three Canadian reps

Saint-Augustin-de-Desmaures, Quebec–In January Preverco announced it was making operational upgrades to its plants that would boost its production capacity by 30%. Already the Quebec company has seen its business increase and today it has announced the hiring it has hired three new Canadian representatives.
“British Columbia, Alberta/Saskatchewan and the Greater Toronto Area (GTA) are all large and growing markets. With the demand for Preverco products rising steadily, adding representatives to these three geographic regions makes good business sense,” said Etienne Chabot, vice president, marketing.

William “Brownie” Dove, British Columbia
Dove has more than 25 years of experience in the sales and distribution of hardwood floors as well as in sales management. His extensive network of contacts will complement that of Derek Smithdorf, Preverco’s current representative in British Columbia.

Ryan Smithdorf, Alberta/Saskatchewan
Smithdorf brings to Preverco experience in many facets of the floor covering industry in Alberta. This experience, along with that of representative Art Vesterdal, will enable Preverco to strengthen the positioning of its products in these provinces.

Sebastian Lukasik, Greater Toronto Area and Eastern Ontario
Lukasik has worked in the hardwood flooring industry for more than 18 years. Prior to joining Preverco, he was an account manager for a hardwood floor distributor, where he specialized in sales for major commercial projects. Alongside Tim Reid, he will contribute to the success of Preverco in the GTA.

Must Read

AHF Products launches Quiet Comfort underlayment collections

Mountville, Pa.—AHF Products has introduced new Quiet Comfort underlayment collections for Armstrong Flooring and Bruce. The portfolio expands AHF Products’ installation accessories for resilient, laminate...

Tuesday Tips: Turning knowledge into results

https://www.youtube.com/watch?v=pUj4x93is_g Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts present short video tips for improving...

Your next big-margin opportunity awaits

In flooring retail, we’ve trained ourselves to think in square feet. Every sales conversation begins and ends at the floor. We measure success in...

Style & Design award winners 2026 announced

Huntington, N.Y.—Floor Covering News has announced the winners of its third annual FCNewStyle & Design Awards, a program that recognizes outstanding achievement in product...

AHSG/ Commercial USA draws record crowd at member summit

San Antonio—AHSG/Commercial USA welcomed a record 325 attendees Monday to its biennial member summit. The group themed this year’s event “Beyond the Surface.” Since the...

Prepare for the worst—and still hit your goal

I was talking with another distributor executive recently, a guy who has been in this business a long time, and he told me something...
Some text some message..
X