Laticrete honored with 2017 Family Business Award

November 21, 2017

LATICRETE logo high res imageBethany, Conn.—Laticrete was honored at Hartford Business Journal’s 2017 Family Business Awards, which recognize outstanding achievements in family-owned businesses across the Northeastern region.

“This award pays tribute to my parents, Dr. Henry M. Rothberg and Lillian Rosenstock Rothberg, and the company they took from a basement invention to a global powerhouse,” said David Rothberg, chairman and CEO of Laticrete. “We’re proud to have three generations—including four of their grandchildren—carrying on their legacy and values around the world.”

The award was accepted on behalf of the family by Rebecca Rothberg, granddaughter to Henry Rothberg, who supports marketing strategies in sales promotions for the company.

To be named a winner, a panel of independent judges evaluated Laticrete based on overall company mission, community involvement, rate of innovation and business achievements over the past 12 months.

Significant achievements that received notoriety included: the launch of the industry’s first high-strength, chemical-resistant epoxy adhesive for installing stone and tile; and the opening of a new 70,000-square-foot in Grand Prairie, Texas—nearly doubling the existing 100,000-square-foot facility, making it the company’s largest manufacturing and distribution center outside of the Laticrete headquarters in Bethany. The acquisition of global licensees Laticrete Costa Rica, Laticrete Norway and Laticrete Italia are additional hallmarks of the company’s growth and allow Laticrete to function as a local company in every community served.

“The Laticrete family extends beyond the Rothberg name to our customers, employees and partners, and continues to be a vehicle whereby people around the world can achieve personal and professional success,” Rothberg added. “That’s really a testament to sound family values. You wouldn’t ask your son or daughter to work for a company you didn’t truly believe in.”

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