Glen Burnie, Md.—Haines has partnered with FloorForce, a provider of digital technology to the flooring industry. The partnership will bring FloorForce’s lead development technology exclusively to members of the Haines Loyalty Club.
FloorForce’s platform includes customizable product catalogs, lead insights and AR room visualization. FloorForce’s digital experts will partner with Haines Loyalty Club members to drive meaningful business growth and return on investment, the company said.
“Partnering with FloorForce is especially crucial at this moment,” said Hoy Lanning, president and CEO of Haines. “The world is changing and along with it, the way people shop. FloorForce will help our Haines Loyalty Club members navigate this ‘new normal’ and close sales.”
John Weller, co-founder and chief innovation officer of FloorForce, added, “We are truly excited to partner with the great team at JJ Haines. 2020 has challenged every business to urgently rethink their digital strategy. This partnership will give the JJ Haines Loyalty Club members the tools needed to provide a best in class digital experience at a time when it is more important than ever.”