Shaw Floors unveils phase two intros

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Dalton—Shaw Floors unveiled phase two of its soft surface and hard surface introductions.

The company’s phase two soft surface introductions broaden the Foundations, Simply the Best Values and Bellera collections. Shaw’s phase two hard surface introductions focus on its made-in-America, 100% real hardwood styles featuring Repel splash-proof technology and its Floorté waterproof collection of hardwood and luxury vinyl styles.

Following is an overview of the new introductions.

Soft surface


Shaw’s Foundations and Simply the Best Values collections focus on proven styles that offer beauty and performance at budget-friendly prices. Bellera is designed as the best for pets with high-performance fiber and LifeGuard spill-proof backing.

“Home is at the heart of our phase two soft surface introductions, as we aim to capture the increasing consumer desire to create a sanctuary out of their most personal and intimate spaces,” explained Teresa Tran, vice president of Shaw Floors’ retail channel. “New introductions from Shaw Floors promise the consumer gorgeous style and design without sacrificing durability and functionality. New performance technologies promote easy cleaning and stand up to high traffic from kids, pets and active households. What’s more, nearly all of our carpets are Cradle to Cradle certified. We’re excited to help our customers grow their business with smarter, better product solutions that are inline with today’s healthy home movement and through our new priority service program, Shaw Floors Select.”


Influencer: 50 ounces | Endurance high-performance fiber | Six flecks, three accents, three tonals | 12 colors

Grandiose: (SFN Head Start) 60 ounces | Endurance high-performance fiber | Six flecks, three accents, three tonals | 12 shared colors

Simply The Best Values

Without Limits I, II, III: With a nature-inspired palette, the soft texture and its color accents add layers of texture.
40/50/60 ounces. PET | 15 coordinating colors | Bleach resist

Channeling/Embellished: Inspired by macro-lens photography capturing organic elements.
35 ounces PET | solution dyed | 12 solid colors (Channeling)
35 ounces PET | solution dyed | 12 tonal colors (Embellished)


Crafted Embrace / Chic Elevation: Inspired by the patina crafted in metal work through oxidation.
| 45 ounces | Endurance high-performance fiber | 12 shared colors

Hard surface

The Shaw phase two introductions also include hard surface.

“We’re zeroing in on the solutions today’s consumers expect in order to bring our customers targeted, tested, on-trend and, most importantly, on-time styles,” explained Matt Rosato, hard surface channel director for Shaw Floors. “We’re excited to launch new, in-demand products in the market’s preferred hard surface platforms. Our phase two introductions compete in visual, performance, warranty/value and cleanability, and offer something for every lifestyle, at any life stage.”


Shaw phase two introductions

Celestial: Rustic character designed to enhance the look and feel of hardwood. Featuring Repel splash-proof technology and available in five days or less.
⅜ x 6.22  | Betula species up to 58.5-inch lengths | Five colors

Pebble Hill Mixed Width: Designed to offer a refreshed color line showcasing a low luster finish. Featuring Repel splash-proof technology and available in five days or less.
⅜-inch | Up to three width options 5-inch, 6 ⅜-inch and mixed width | Hickory up to 58.5-inch lengths | Five colors

Westminster: The colors show dusty medium tones that are designed to bring warmth
| 6mm x 6.5 | Hickory, maple or oak up to 48-inch lengths| Nine colors

Luxury vinyl

Paragon Tile Plus (SPC): The series was inspired by the unique and true-to-nature looks that are found in real tile.
12 x 24 | 20mm | 12 colors

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