Bjelin’s Woodura wins NeoCon award

HomeNewsBjelin’s Woodura wins NeoCon award

WooduraChicago—Bjelin’s durable Woodura hardwood flooring has won the Best of NeoCon 2024 Award. This award recognizes ideas that show innovative and sustainable design.

“We’re honored to win this distinguished award,” said Zach Adams, Bjelin’s general manager for the U.S. “It’s a testament that our range of Woodura hardened wood flooring is one of a kind. Our premium quality floors are built to withstand the test of time and are stronger and more water resistant than traditional flooring.”

The high-performing range of Scandinavian-designed flooring was recognized at this year’s NeoCon, held at the Mart here.

Bjelin’s Woodura hardwood flooring range is powered by several technologies developed in-house by sister company Välinge Innovation. The combination of the surface technology Woodura, the moisture-resistant Välinge Compositek Core and the leakproof 5G Dry floor locking system ensure a strong, water-resistant flooring system. Materials for these wood floors is responsibly sourced from FSC-certified European forests.

Bjelin’s hardened wood floors feature the patented Woodura technology, a high-quality solution that maximizes the use of raw materials while creating 100% real wood floors with 3X the strength of conventional wood floors, according to the company. The products are available in a wide range of plank sizes — from small to XXL — in various trendy colors. The product is suitable for both residential and heavy-traffic commercial areas.

Must Read

Tuesday Tips: Roomvo University with Scott Humphrey

https://www.youtube.com/watch?v=i3g41_hoSUY&t=1s Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts present short video tips for improving...

Retailers reveal A+ flooring products from 2025

The year 2025 may have been a slog for many flooring retailers as they dealt with uncertainty around tariffs and a sluggish housing market....

Staying power: Couristan hits 100-year milestone

When brothers Basil J. Couri and Aleer J. Couri opened a new import rug business in Brooklyn in 1926, they probably didn’t know it...

CCA Retail Group sets summer regional meetings schedule

Manchester N.H.—CCA Global Partners Retail Group will take its 2026 Summer Regional Meeting series on the road this summer. The series will bring independent retailers...

Thornton Flooring to acquire Carpetland USA

Sioux Falls, S.D.—Thornton Flooring & Design Center announced it has acquired all nine Carpetland USA locations across two Midwestern states. The acquisition will expand Thornton’s...

Uzin Utz promotes Michael Drechsel to distribution sales VP

Waco, Texas—Uzin Utz North America has promoted Michael Drechsel to vice president of distribution sales, USA. Drechsel has been with Uzin Utz North America for...
Some text some message..
X