Mohawk launches breast cancer awareness campaigns

Home Inside FCNews Mohawk launches breast cancer awareness campaigns

Since 2001, Mohawk has donated more than $4 million to the Susan G. Komen foundation through its Specify for a Cure and Decorate for the Cure programs. As a corporate partner, Mohawk has made a commitment to provide ongoing support to Susan G. Komen through its donations and contributions based on carpet and carpet cushion purchases made by Mohawk’s customers. The goal of both programs is to help spread awareness about breast cancer and the importance of investing in Komen’s work to end this disease.

“Breast cancer affects so many people around the world,” said Mollie Surratt, Mohawk’s senior director of public relations and content. “Mohawk and our retailers are committed to the cause, and we encourage all of our valued retailers to build on what we have planned in October to spread awareness. We have accomplished so much in the past 12 years together, and there is still work to do until a cure is found. Mohawk is proud to lead in the industry in breast cancer research and awareness.”

To reinforce this commitment, Mohawk is launching a series of web campaigns throughout the month of October:

•All Mohawk-branded websites, including mohawkflooring.com, karastan.com, mohawk group.com, durkan.com and mohawkhome.com, are executing a site called “Pink Out.” Each website will feature pink elements to demonstrate Mohawk’s total company commitment to Breast Cancer Awareness Month.

•Mohawk Group is implementing a Pink Day on Oct. 25, encouraging all internal associates and customers to wear pink and post images to Instagram with the hashtag: #specifyforacure.

•Mohawk Flooring is executing a Facebook “Survivor Spotlight Video Contest” encouraging consumers to nominate the breast cancer heroes in their lives for a Dream Room Makeover. A Mohawk panel will select approximately 10 video finalists to post on our Facebook page and invite sharing and voting.

•Starting Oct. 1, Karastan implemented a “Breast Cancer ‘Live Beautifully’ Pinterest Contest” in which consumers will be asked to create a “Live Beautifully” board on Pinterest.

For more information on any of these initiatives, visit mohawkflooring.com/komen.

Must Read

Suburban shift for home construction continues into Q3

Washington, D.C.—A trend of higher demand for housing in lower-density areas reported in the second quarter NAHB Home Building Geography Index (HBGI) has persisted...

How to unleash your sales talent

(First of two parts) By Jim Augustus Armstrong “If 10 people walk into your store, how many buy?” “If I’m personally doing the sale, it’s probably six or...

10 strategies to build business during the holidays

By Lisbeth Calandrino I was speaking with my next door neighbor recently about what she was serving for Thanksgiving. She told me she had enough...

Innovations emerge in waterproof protection

By Reginald Tucker As the waterproof category continues to rapidly expand, suppliers are employing various methods and technologies to differentiate themselves from the pack. Following...

Carpet: Suppliers up the ante on color, performance

By Ken Ryan No longer content with beiges and grays, consumers today are demanding more color choices in their carpet. Mills are fulfilling that desire...

Ceramic: State of the Industry

Category bends, but doesn't break, under pressure By Megan Salzano Facing an unprecedented year of tumult, ceramic tile has continued its downward trend in 2020 following...
X