Mohawk launches breast cancer awareness campaigns

Home Inside FCNews Mohawk launches breast cancer awareness campaigns

Since 2001, Mohawk has donated more than $4 million to the Susan G. Komen foundation through its Specify for a Cure and Decorate for the Cure programs. As a corporate partner, Mohawk has made a commitment to provide ongoing support to Susan G. Komen through its donations and contributions based on carpet and carpet cushion purchases made by Mohawk’s customers. The goal of both programs is to help spread awareness about breast cancer and the importance of investing in Komen’s work to end this disease.

“Breast cancer affects so many people around the world,” said Mollie Surratt, Mohawk’s senior director of public relations and content. “Mohawk and our retailers are committed to the cause, and we encourage all of our valued retailers to build on what we have planned in October to spread awareness. We have accomplished so much in the past 12 years together, and there is still work to do until a cure is found. Mohawk is proud to lead in the industry in breast cancer research and awareness.”

To reinforce this commitment, Mohawk is launching a series of web campaigns throughout the month of October:

•All Mohawk-branded websites, including,, mohawk, and, are executing a site called “Pink Out.” Each website will feature pink elements to demonstrate Mohawk’s total company commitment to Breast Cancer Awareness Month.

•Mohawk Group is implementing a Pink Day on Oct. 25, encouraging all internal associates and customers to wear pink and post images to Instagram with the hashtag: #specifyforacure.

•Mohawk Flooring is executing a Facebook “Survivor Spotlight Video Contest” encouraging consumers to nominate the breast cancer heroes in their lives for a Dream Room Makeover. A Mohawk panel will select approximately 10 video finalists to post on our Facebook page and invite sharing and voting.

•Starting Oct. 1, Karastan implemented a “Breast Cancer ‘Live Beautifully’ Pinterest Contest” in which consumers will be asked to create a “Live Beautifully” board on Pinterest.

For more information on any of these initiatives, visit

Must Read

Specifying in the age of COVID-19

By John McGrath The International Standards and Training Alliance (INSTALL) is putting a greater emphasis on working hand-in-hand with commercial architects and designers to develop...

What can be learned from an old classified ad

By Steven Feldman “Men wanted for hazardous journey, small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful, honor and recognition...

Shaw Floors taps Jon England

Dalton—Shaw Floors has named industry veteran Jon England its new director of resilient category management. England most recently served as chief sales and marketing officer...

NFA takes the lead in bringing back in-person events

By Ken Ryan When the National Floorcovering Alliance (NFA) convenes in Savannah, Ga., next week, it will mark the first time in more than six...

Republic joins NFA vendor ranks

By Ken Ryan Republic Flooring has graduated from specialty vendor to core vendor of the National Floorcovering Alliance (NFA). The move represents another feather in...

Mannington Commercial partners with Material Bank

Calhoun, Ga.—Mannington Commercial has entered into a new partnership with Material Bank, the largest material marketplace in the architecture and design industry. Effective today,...