COREtec rolls out Soft Step underlayment

HomeNewsCOREtec rolls out Soft Step underlayment

Soft Step underlaymentDalton—COREtec rolled out a new attached underlayment, Soft Step, which will be distinguished by its quiet, warm and sustainable benefits. The new underlayment will join COREtec’s preexisting attached cork underlayment option. The new underlayment was officially released to the public on August 8.

“As we conducted consumer research after the onset of the COVID-19 pandemic, we learned that while our consumers did still desire style and design, there was a heightened desire in sound reduction, comfort and sustainability,” said JulieBeth Fisher, director of marketing for COREtec. “So, we created Soft Step to address those needs.

Research performed by the brand shows the Soft Step rating as 70% better in sound reduction when compared to other LVP options and 450% better in warmth when contrasted with SPC products. Additionally, the underlayment itself is sustainably made from 100% recycled plastic bottles. Soft Step will be featured in 10 styles falling under COREtec’s Original collection, meaning the underlayment will be attached to a WPC core, adding to Soft Step’s impressive quiet and warm benefits.

Styles featuring COREtec’s Soft Step underlayment include:

  • Conch Ash
  • Vintage Taupe Ash
  • Flaxen Ash
  • Midnight Oak
  • Cerith Oak
  • Mist Oak
  • Sand Dollar Oak
  • Blonde Oak
  • Parchment Oak
  • Sea Salt Oak

These styles will be featured in 9-inch x 72-foot x 10mm specs.

Must Read

EY US names Art Dodge of Ecore as Entrepreneur of the Year

Lancaster, Pa.—Ernst & Young LLP (EY US) has recognized Art Dodge, CEO and president of Ecore, as a 2025 Entrepreneur of the Year -...

FCEF hosts first annual instructor training clinic

Dalton—The Floor Covering Education Foundation (FCEF) hosted its first annual instructor training clinic at the FCEF training facility here. In partnership with the International...

Registration for 2025 NAFCD + NBMDA convention now open

Chicago—The NAFCD and NBMDA announced that registration is now open for the 2025 NAFCD + NBMDA Annual Convention. This year's event will take place...

Spring season for home sales remains volatile

Washington, D.C.—The Census estimate of new home sales posted an unexpected gain in April despite builders and consumers experiencing economic uncertainty, elevated interest rates...

New study reveals economic impact of housing labor shortage

Washington, D.C.—The Home Builders Institute (HBI) collaborated with the National Association of Home Builders (NAHB) to release a landmark study examining the economic impact...

Rigid core producers tout domestic capabilities

Resilient flooring—including rigid core—remains a heavily imported category, but over the past five years the industry has seen an influx of manufacturers begin to...
Some text some message..
X