COREtec rolls out Soft Step underlayment

Home News COREtec rolls out Soft Step underlayment

Soft Step underlaymentDalton—COREtec rolled out a new attached underlayment, Soft Step, which will be distinguished by its quiet, warm and sustainable benefits. The new underlayment will join COREtec’s preexisting attached cork underlayment option. The new underlayment was officially released to the public on August 8.

“As we conducted consumer research after the onset of the COVID-19 pandemic, we learned that while our consumers did still desire style and design, there was a heightened desire in sound reduction, comfort and sustainability,” said JulieBeth Fisher, director of marketing for COREtec. “So, we created Soft Step to address those needs.

Research performed by the brand shows the Soft Step rating as 70% better in sound reduction when compared to other LVP options and 450% better in warmth when contrasted with SPC products. Additionally, the underlayment itself is sustainably made from 100% recycled plastic bottles. Soft Step will be featured in 10 styles falling under COREtec’s Original collection, meaning the underlayment will be attached to a WPC core, adding to Soft Step’s impressive quiet and warm benefits.

Styles featuring COREtec’s Soft Step underlayment include:

  • Conch Ash
  • Vintage Taupe Ash
  • Flaxen Ash
  • Midnight Oak
  • Cerith Oak
  • Mist Oak
  • Sand Dollar Oak
  • Blonde Oak
  • Parchment Oak
  • Sea Salt Oak

These styles will be featured in 9-inch x 72-foot x 10mm specs.

Must Read

How consumers discover products on social media

(This article was originally published at It has been edited for content and style.) Marketing is all about meeting people where they are—and often,...

Dal-Tile showcased in Mohawk ESG Report 2022

Dallas, Texas—Dal-Tile and its tile brands—Daltile, Marazzi and American Olean—are part of the newly released Mohawk Industries Environmental, Social and Governance Report (ESG Report...

Spartan Surfaces acquires HiLine Inc.

Bel Air, Md.—Spartan Surfaces acquired HiLine Inc., effective September 30, 2022. Based in Minneapolis, HiLine covers Minnesota, Wisconsin, Dakotas, Iowa and Nebraska. Spartan welcomes the HiLine...

Obituary: William Norris Little Sr., Shaw Industries

William Norris Little Sr., retired president/COO of Shaw Industries, passed away on Oct. 1, 2022 at the age of 91. Norris was born June 28,...

Louisville Tile acquires Mid America Tile

Louisville, Ky.—Louisville Tile Distributors has acquired a 100% interest in Mid America Tile, a wholesale tile distributor and importer specializing in ceramic, porcelain, glass,...

Annual Product Guide 2022

As supply chain slowdowns eased, flooring manufacturers got back to the business of delivering winning products to their flooring retailers. Indeed, FCNews’ 2022 Annual...
Some text some message..