Dalton—J+J Flooring expanded its Helping Hands holiday initiative as it entered its ninth year. The program brings decorated Christmas trees to children’s hospitals and community organizations across the United States. Designers and flooring professionals create themed trees each November and December and donate them to hospitals and nonprofits to support young patients and their families.
“What started as one simple idea has grown into a national tradition,” said Kim Bobo, director of marketing at J+J Flooring. “Helping Hands continues to thrive because of the passion and generosity of our design partners. Together, we are able to bring hope, cheer and a touch of wonder to thousands of children during the holidays.”
The 2025 campaign will reach more than 20 communities, including Alabama, Atlanta, Hawaii, Nashville, Charlotte, Phoenix, Houston, Minneapolis, Portland, Dallas, Boston, Indianapolis, Wisconsin, Chicago, Austin, Des Moines, Philadelphia, Kansas City, San Diego, Buffalo, Boise and Sacramento. In 2024, participants decorated and delivered more than 1,150 trees, transforming hospital corridors and patient rooms into bright holiday spaces.
Giving back during the holiday season
Many teams add toys, games and other surprises to their designs. These gifts give children something to enjoy long after the decorations come down. At the end of the program, J+J Flooring representatives and local designers deliver the trees. Kids and families explore the holiday display, choose a favorite and bring it back to their room.
“Spending the holidays in the hospital is something no child or family looks forward to,” Bobo said. “Helping Hands is our way of making that experience a little brighter and creating memories of joy during a difficult time.”
Now in its ninth year, the Helping Hands program remains a key part of J+J Flooring’s social responsibility efforts. The initiative brings the design community together and shows how small acts of compassion can make the holiday season more meaningful.