Custom Building Products partners with William Bird, NRF

HomeCategoriesInstallationCustom Building Products partners with William Bird, NRF

Atlanta—Custom Building Products, Inc., a provider of flooring preparation and tile and stone installation systems, has partnered with William Bird and NRF, two of the largest flooring distributors in the United States. Effective immediately, Custom Building Products will supply its CustomTech brand of flooring preparation products to enhance the offerings available through William Bird and NRF.

“These partnerships mark a significant milestone for Custom Building Products as we expand our footprint in the flooring distribution sector,” said James McConnell, division vice president of sales for Custom Building Products. “William Bird and NRF are respected leaders in the industry and we are excited to collaborate with them to bring our innovative CustomTech solutions to a broader audience.”

Key points:

  • Custom Building Products, Inc.: Founded in 1962, Custom Building Products has built a reputation for excellence in manufacturing high-quality products and complete installation systems for the tile and stone industry. With a commitment to innovation, sustainability and customer service, Custom Building Products aims to lead the market with its advanced installation systems and flooring preparation solutions.
  • CustomTech Brand: CustomTech, a brand under Custom Building Products, is known for its cutting-edge flooring preparation products that optimize performance and durability. From self-leveling underlayments, primers and floor patches to moisture mitigation systems, CustomTech products are engineered to meet the stringent demands of modern flooring installations.
  • William Bird and NRF: William Bird and NRF are recognized as premier distributors of flooring products in the United States, serving a diverse customer base with a wide range of flooring solutions. Its extensive network and industry expertise make them ideal partners to introduce CustomTech products to a wider market. 

“We are thrilled to partner with William Bird and NRF to bring CustomTech solutions to their customers,” said Bill Rice, Northeast regional sales manager at Custom Building Products. “Together, we are poised to deliver unmatched value and service, enhancing the capabilities of flooring professionals across the country.”

Must Read

Sika enhances tile grout solutions

Rutheford, N.J.—Sika announced two significant improvements to its tile grout product category, aimed at further elevating brand positioning, availability and functionality. “Emphasizes the company’s commitment...

Interface invests in captured carbon material innovation

Atlanta—Interface recently incorporated captured carbon in its manufacturing processes as a key raw material in an effort to store more carbon and lower the...

i4F, PurChem Systems enter into exclusive technology partnership

Turnhout, Belgium—i4F has entered into a technology partnership agreement with PurChem Systems, Inc., for its patented technologies, including SilentTouch and OneLayer. These provide significant...

New trim, moldings innovations tout elevated design

In an era where custom colors and unique finishes take center stage, the fact remains that the final details can make or break the...

From hardship to hope: FCIF supports flooring families

Dalton—When unexpected medical challenges strike, the financial burden can be overwhelming. That’s where the Floor Covering Industry Foundation (FCIF) steps in. Just ask Randi,...

Masters Building Products appoints Shane Calloway CEO

Sunrise, Fla.—Masters Building Products, a distributor of high-quality flooring and molding solutions, recently appointed Shane Calloway as its new chief executive officer. The appointment...
Some text some message..
X