J+J Flooring channels linen with Step by Step LVT

HomeCommercialJ+J Flooring channels linen with Step by Step LVT

Step by Step LVTDalton—Paying homage to the natural visuals of the most ancient vegetable fabric human histoy, J+J Flooring introduced Step by Step—an LVT line inspired by durable and textural linen. Over time, linen fiber has integrated itself within society as both a luxury fabric and a utilitarian tool. Considering both the visual inspiration and historical narrative, linen’s enduring legacy in textile development parallels the durability of the fibers themselves.

Designed for the education and healthcare segments, as well as corporate and multi-family, Step by Step is available in an 18 x 36 plank format and a 3- and 5-millimeter thickness. An array of 18 colorways, including a swath of beige and gray neutrals and 12 accent colors—six of which are saturated primary colors—complete the LVT line.

“We were inspired to create something for the floor using that same beautiful texture, translating and reinterpreting it into a hard surface visual we’ve never had before,” said Marie Moore, director of design for Kinetex and LVT at J+J Flooring. “Designers love that we’re giving them options and supporting how they want to choose and use color.”

Colors can be mixed and matched, used for branding, wayfinding or through the creative use of borders and other inspired floorscapes. Although inspired by linen, Step by Step colorways were designed to coordinate with different wood visuals as well, such as J+J’s Make Your Mark LVT, representing its largest LVT color range to date. In particular, Step by Step is also compatible with J+J’s Kinetex textile composite flooring. Step by Step is FloorScore certified and is 100% recyclable at the end of its useful life.

“These new styles are among the many building blocks we’re able to give our customers to help them create beautiful spaces,” Moore added.

Must Read

Sika enhances tile grout solutions

Rutheford, N.J.—Sika announced two significant improvements to its tile grout product category, aimed at further elevating brand positioning, availability and functionality. “Emphasizes the company’s commitment...

Interface invests in captured carbon material innovation

Atlanta—Interface recently incorporated captured carbon in its manufacturing processes as a key raw material in an effort to store more carbon and lower the...

i4F, PurChem Systems enter into exclusive technology partnership

Turnhout, Belgium—i4F has entered into a technology partnership agreement with PurChem Systems, Inc., for its patented technologies, including SilentTouch and OneLayer. These provide significant...

New trim, moldings innovations tout elevated design

In an era where custom colors and unique finishes take center stage, the fact remains that the final details can make or break the...

From hardship to hope: FCIF supports flooring families

Dalton—When unexpected medical challenges strike, the financial burden can be overwhelming. That’s where the Floor Covering Industry Foundation (FCIF) steps in. Just ask Randi,...

Masters Building Products appoints Shane Calloway CEO

Sunrise, Fla.—Masters Building Products, a distributor of high-quality flooring and molding solutions, recently appointed Shane Calloway as its new chief executive officer. The appointment...
Some text some message..
X