The Brief


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The Brief


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Featured articles

Retailers React: Business wise, where are your bright spots?

Featured Post Ken Ryan - 0
Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we...
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Mills cash in on consumer preference for patterns

Carpet Ken Ryan - 0
Patterned carpet is a popular choice these days, offering both visual interest and practical benefits like concealing dirt and wear, which makes it particularly...
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Retail case study: Verhey Carpets’ recipe for longevity

Carpet Reginald Tucker - 0
Running a floor covering business for 75 years in and of itself is considered an amazing feat by many observers. But doing it at...
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Winning at retail: Dealers offer up their best strategies

Featured Post FCNews Staff - 0
When it comes to enjoying repeat success in the retail flooring business, there are different approaches to achieving the same goals. So much, of...
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Shaw Floors: Profiles in Partnership

Featured Company FCNews Staff - 0
(Editor’s note: This is the first installment of a new series highlighting the relationship between Shaw and its retail partners. FCNews staff polled floor...
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Tuesday Tips: Explaining installation matters

Featured Post FCNews Staff - 0
https://www.youtube.com/watch?v=RxMRzEcwxQQ&embeds_referring_euri=https%3A%2F%2Fwfca.org%2F&source_ve_path=OTY3MTQ Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer...
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Videos

FCNEWS LIVE at TISE 2025: Engineered Floors

Videos FCNews Staff - 0
https://youtu.be/U-uKQshC3rM Floor Covering News asks Joe Young and Eric Ruppert of Engineered Floors, "What are you excited to share at Surfaces 2025?" Watch as Young...
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FCNEWS LIVE at TISE 2025: Lions Floor

Videos FCNews Staff - 0
https://youtu.be/ghgkb9RVPkM Floor Covering News asks Brad Guthrie and Rebecca Whitaker of Lions Floor, "What are you excited to share at Surfaces 2025?" Watch as Guthrie...
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FCNEWS LIVE at TISE 2025: Bjelin

Videos FCNews Staff - 0
https://youtu.be/U6upXQdth7Q Floor Covering News asks Fredrik Alfredsson of Bjelin, "What are you excited to share at Surfaces 2025?" Watch as Alfredsson shares his organization's mission...
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FCNEWS LIVE at TISE 2025: Välinge

Videos FCNews Staff - 0
https://youtu.be/c2iEYoQzTBQ Floor Covering News asks Laetitia Kimblad of Välinge, "What are you excited to share at Surfaces 2025?" Watch as Kimblad shares their organization's mission...
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Retailers React

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More Columns

Al's Column204Distributors' Perspective26Financial39Guest Column83Installments66Lessons Learned33LisBiz Strategies124Marketing Mastery207Retailer2retailer22

Featured Columns

Industry remains resilient amid tariffs, uncertainty

Column FCNews Columnist - 0
Recent tariff announcements have once again stirred uncertainty and anxiety across the flooring industry, especially among retailers. With limited clarity on timelines, product categories...
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Maintaining a presence in times of uncertainty

Column FCNews Columnist - 0
(Part two) In the previous column, we talked about how to lead through uncertainty—not by cutting back, but by showing up as the clear,...
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It’s critical to invest in the next generation

Al's Column FCNews Columnist - 0
Across the country, industries from manufacturing to healthcare are investing heavily in education and workforce development to ensure their future success. These efforts include...
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Lessons learned from one of retail’s finest

Column Steve Feldman - 0
A little more than a year ago I attended FloorCon, the annual event hosted by Broadlume before the company was acquired by Cyncly. One...
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