• Fuse Alliance welcomes two new service providers

      Laguna Niguel, Calif.—Fuse Alliance, a member-owned organization of professional commercial flooring contractors, has added two new service providers to the network: GP Land and Carpet of Brockport, N.Y., and Nevada Contract Carpet of Las Vegas. With the addition of these two members, the Fuse Alliance network now reaches 84 member dealer partners with more than 150 locations throughout the United States and Canada. “The addition of GP Land and Carpet and Nevada

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    • Mohawk’s Lorberbaum honored with Lifetime Achievement award

      Dalton—As EY celebrated the 30th anniversary of its unique entrepreneurial awards program, Mohawk Industries’ chairman and CEO Jeff Lorberbaum became the first flooring industry leader honored with the prestigious Lifetime Achievement award in the Southeast U.S. Region. Lorberbaum joined Mohawk Industries in 1994 after the company merged with Aladdin Mills, the carpet and rug company his parents founded here. Under his leadership as first CEO and then chairman and CEO,

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    • Elof Hansson, Ribadao form partnership

      Norcross, Ga.— Elof Hansson and Ribadao Lumber have formed a partnership for the American and European markets. Under the terms of the agreement, the companies will join resources, collaborate on production and operate a network of shared warehouses, combined sales and territory management efforts. “Combining forces with Elof Hansson allows us the opportunity to develop a larger flooring market than we have been currently serving,” said Pedro Tavares, president of

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    • Latest Beaulieu restructuring focuses on personnel, strategy

      Dalton—Beaulieu America has announced a new restructuring as part of its plan to prepare for “the next phase of growth” for the business. Four new senior management positions have been created over the past few weeks. Michael Pollard, the son-in-law of founder Carl Bouckaert, was recently named president. He will lead the development and execution of the company’s revised long-term strategy. Next, Stan Bouckaert has moved from his position as

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    • Floorco Distribution targets Mid-Atlantic market

      By Ken Ryan New York—Flooring distribution has seen major consolidation in recent years with mergers and acquisitions far outstripping the number of new entrants into the market. However, Floorco sees a path to market that it believes can work effectively—next-day delivery and a merchandising mix entailing 75% private label, which generally allows for higher profit margins. Under industry veteran Ron Conley, who will serve as president, Floorco Distribution recently began

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    • Mohawk captures gold Stevie award for SmartStrand campaign

      Calhoun, Ga.—Mohawk Flooring’s yearlong SmartStrand Forever Clean launch campaign has been awarded a gold Stevie award in the American Business Awards program, one of the nation’s most celebrated marketing and business recognition programs. The award is one of three national honors garnered in 2016 by the company’s far-reaching durability test in partnership with the Tough Mudder Challenge. “This campaign was a thoughtful, ambitious approach to sharing SmartStrand features and assets

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    • WFCA acquires fcB2B

      Dalton—The World Floor Covering Association (WFCA) has purchased the Floor Covering Business To Business Association (fcB2B) and all of its assets. The decision was made on June 3 at an off-site meeting of the WFCA Board of Directors. The Board’s vote was unanimous in favor of the acquisition. “The WFCA has been a visionary supporter and a financial backer of fcB2B since conception” said Scott Humphrey, CEO, WFCA. He explained

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    • Mohawk Flooring wins prestigious PRSA awards

      Calhoun, Ga.—Mohawk Flooring has been named a winner of the 2016 PRSA Silver Anvil Award of Excellence and the PRSA Bronze Anvil Award of Commendation for its year-long SmartStrand Forever Clean launch campaign centered around the company’s 2015 sponsorship of the Tough Mudder obstacle race. Largely known as the public relations industry’s top honor, the Silver Anvil indicates Mohawk’s far-reaching and strategic campaign development designed to lead customers to its

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    • Loxcreen hires new talent

      Mississauga, Ontario, Canada—Loxcreen Flooring Group has added three new people to its U.S. sales team whose backgrounds are sure to help the company accomplish its goals in due time. James Roberts is taking on a dynamic role on the Loxcreen pro sales team as the U.S. ceramic industry specialist, meant to build and strengthen relationships in this sector while leading and supporting the sales team in the growth and development

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    • Gilford-Johnson fortifies leadership

      Jeffersonville, Ind.—Scott Roy, president and CEO of Gilford-Johnson Flooring, has created a new senior leadership team to further enhance integration efforts for the combined company and focus on growing the business going forward. The new team members are as follows: Melinda McChesney will continue to serve in her position as president, Southeast division. However, her role has shifted away from day-to-day managerial duties to concentrate on the Gartman Systems software

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    • Tarkett recognized at NeoCon 2016

      Solon, Ohio—Tarkett has been recognized at this year’s NeoCon with four prestigious Best of NeoCon awards, two Metropolis Likes, one HiP Winner and four HiP Honoree awards for its innovative product introduction. “This year at NeoCon, we were astounded by the quality of design and product innovation across the industry,” said Jonathan Klinger, chief marketing officer for Tarkett North America. “To be recognized among these industry leaders is truly an

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    • NWFA highlights educational offerings for remainder of 2016

      St. Louis, Mo.—The National Wood Flooring Association (NWFA) offers a comprehensive selection of technical education classes for wood flooring professionals at all skill levels. NWFA hands-on training and educational workshops take place across the U.S., Canada and Mexico. The educational offerings for the remainder of 2016 are as follows: Retail Sales | June 22 | Chicago Concrete Preparation for Wood Flooring | June 23 – 24 | Chicago Intermediate Installation

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    • Mannington Commercial captures Best of Neocon, HiP awards

      Chicago—Mannington Commercial, a leader in flooring for commercial interiors, has won Best of NeoCon Gold and Silver awards and an Honoring Industry People (HiP) award. The company received the Gold award in the Healthcare Flooring category for its Divergent modular carpet and Divergent LVT companion collections. The Infused collection of LVT captured NeoCon silver and the HiP award. Inspired by nature and designed for a variety of healthcare, retail, hospitality

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    • Carpenter brings neatfreak’s Everfresh probiotic technology to carpet cushion

      Richmond, Va.—Carpenter Co., one of the world’s largest producers of cushion products, announces the signing of a multi-year agreement with neatfreak, a home organization products company. The deal gives Carpenter exclusive rights to use the Everfresh probiotic technology brand in Serenity, its latest carpet cushion product. Serenity carpet cushion featuring the innovative Everfresh probiotic technology lets consumers enjoy their floors without worrying about harmful bacteria or germs. Already available in

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    • Pergo launches refreshed, consumer-friendly website

      Dallas—Pergo has launched a new website that takes the brand’s award-winning digital presence to the next level. “Our new Pergo website makes shopping for one of the world’s leading and most trusted flooring brands easier than ever before,” said Paij Thorn-Brooks, vice president of brand marketing, Mohawk North America (Pergo’s parent company), laminate and hardwood. “As a marketing-savvy brand, we understand the importance of a strong web presence in today’s digital

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    Floor Covering News

    Wicanders introduces Hydrocork- View video!

    Press Release

    Karndean to participate in webinar about natural daylight

    Export, Pa.—Karndean Designflooring will participate in an upcoming webinar for architects and facility managers called, “Natural Interior Daylight: Decisions & Results.” The forum is sponsored by Acuity Brands and recounts

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    Mohawk official flooring sponsor for “Home Free”

    Calhoun, Ga.—As the official flooring sponsor of  Fox’s hit show “Home Free,” Mohawk carpet, rugs, hardwood and laminate flooring will welcome home the families of heroes in the second season

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    Custom Building Products returns to Fox’s “Home Free”

    Atlanta–Custom Building Products will return to “Home Free,” Fox’s unscripted competition series that takes an inspirational turn in Season Two, premiering tonight at 9 p.m. ET. This time around, instead of competing for themselves,

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