• Mohawk Industries’ family of brands unites for hurricane relief

      Calhoun, Ga.—Mohawk Industries is taking action to serve the communities impacted by Hurricanes Harvey and Irma. Across the company, associates are banding together to help by collecting supplies, transporting water, donating financially and developing platforms to provide further assistance. “Mohawk’s efforts to help in times of need are at the core of the company culture,” said Brian Carson, president of Mohawk Flooring North America. “We care deeply about the communities

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    • Laticrete acquires international licensees

      Bethany, Conn.—Laticrete has acquired global licensees Laticrete Costa Rica, Laticrete Norway and Laticrete Italia to further accelerate growth in the Scandinavian, European and Central American regions. “Our global reach allows us to be a local company in every community we serve,” said Erno de Brujin, president and COO, Laticrete international division. “These acquisitions are part of our long-term strategic plans for continued international expansion through the introduction of new products

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    • Florida Tile names Hayes vice president of sales

      Lexington, Ky.—Florida Tile has named Doug Hayes vice president of sales. In this position Hayes will lead all the independent, branch and commercial sales divisions for both the Florida Tile and Cotto d’Este USA brands. Hayes previously served as Florida Tile’s director of business development and commercial sales. His tenure at the company spans nine years and includes a 2015 induction into the Ceramic Tile Distributor Association’s Hall of Fame.

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    • Industry lends a hand in providing disaster relief

      September 11/18, 2017: Volume 32, Issue 7 By Reginald Tucker   The toughest of times often bring out the best in people. That time-tested mantra certainly applies to the flooring industry, which is stepping up in a big way in response to the natural disasters that have stricken Houston and Florida this month. The support from the industry—on top of what has already been pledged by various charities, associations and

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    • Emser Tile elevates concrete-look trends with Cassero collection

      Los Angeles—Emser Tile previewed its latest glazed porcelain tile collection, Cassero, at HD Expo 2017. The collection is available for both residential and commercial interiors and was inspired by the gradations and linear textures from concrete forms. Cassero offers a rustic yet refined aesthetic. Four neutral colors—Black, Gray, Moka and White—in a matte finish lend a modern edge to its linear-formed texture. The series is available in two large format

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    • NeoCon seeks photos from past shows

      Chicago—As NeoCon nears its historic 50th edition, June 11-13 at The Mart, the show team is calling upon their community of participants—exhibitors, attendees and partners—to submit photo highlights from year’s past. The show will use a selection of the collected images in marketing communications and other activations around NeoCon 50. In 1967 a fire destroyed Chicago’s McCormick Place building, the original site of the first NeoCon (then named InterCon I). The

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    • Patcraft starts Red Cross donation program for Hurricane Harvey relief

      Cartersville, Ga.—Patcraft, working in conjunction with its parent company, Shaw, has established a donation program to benefit Hurricane Harvey relief efforts led by the Red Cross. Over the next 90 days, the company will donate 2% of every sale of product shipped to Texas to the humanitarian organization. This donation program was designed to provide support to the affected areas and began with purchases made on Sept. 4. Patcraft is currently

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    • Karndean expands hurricane relief program, donation drive to victims of Hurricane Irma

      Export, Pa.—As the devastation wrought by Hurricane Irma is uncovered, Karndean Designflooring will expand its Hurricane Harvey relief program to include those affected by Irma as well. After offering free freight to customers in Texas, Karndean will extended free freight to include customers in the state of Florida through Oct. 31, and is in the process of reaching out to dealers throughout the state to assess showroom damage and provide assistance. In

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    • NeoCon East previews educational program

      Philadelphia—NeoCon East, billed as the Northeast’s premier commercial interiors design expo and conference, has provided an overview of the sessions that will take place during the event, scheduled to take place Nov. 15-16 at the Pennsylvania Convention Center. “Our aim for the NeoCon East educational offering is to inform, spark conversation, and provide professionals across disciplines a way to effectively and efficiently earn valuable CEU credits in just two days,”

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    • Swiff-Train supports Hurricane Harvey relief efforts

      Houston—Swiff-Train announced it is providing relief for Hurricane Harvey victims. The Texas-based company had three of its distribution centers endure the hurricane. Despite extensive damage to employees’ homes and property, all personnel are safe and distribution operations are back to normal. In addition to rallying company team members from all over Texas to help in multiple aspects, Swiff-Train has established a YouCaring fundraising account to raise funds for the recovery

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    • MFA complete first annual general meeting

      Calhoun, Ga.—The Multi-layer Flooring Association (MFA) welcomed new members at its first annual general assembly meeting in Dalton. The newly formed association gathered to define the innovative, robust category of multi-layer polymer composite flooring as well as discuss the need for industry standards regarding performance, terminology, safety and sustainability. The association joins 15 of the most influential flooring suppliers, including: Armstrong, CFL, EarthWerks, IVC, Karndean, Mannington, Metroflor, Mohawk, MP Global,

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    • Armstrong Flooring launches new consumer campaign

      Lancaster, Pa.—Armstrong Flooring announced the launch of a new consumer campaign, “The Floor is Yours,” kicking off a multi-year effort to bring the Armstrong story to life to a new generation of floor buyers and drive shoppers into independent flooring retailers nationwide. The company is stepping out of what’s expected in the flooring category and delivering something eye-catching and fun to drive brand preference and deliver qualified traffic to its

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    • Armstrong Flooring unveils new fall promotion for Elevate retailers

      Lancaster, Pa.—Armstrong Flooring has introduced “The New Look of Tough” national retail promotion to correspond with its new TV and digital advertising campaign on HGTV to help drive in-store traffic during the important fall selling season. Consumers can receive 10% off qualified Armstrong Flooring products for savings up to $500. The promotion runs from Sept. 18-Nov. 13 (redemption through Dec. 15) and includes some of Armstrong Flooring’s newest, most popular products.

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    • Metroflor’s Routman to participate in Living Product Expo 2017 panel

      Norwalk, Conn.—Rochelle Routman, Metroflor’s chief sustainability officer, will participate in a panel during the Living Product Expo Sept. 12-14, in Pittsburgh, Pa. “Innovation and Market Disruption: Lessons from the Field” will feature four perspectives on how to successfully disrupt the industry and create change by challenging current ways of thinking, exploring new solutions, educating and inspiring action. Along with Routman, who will represent the manufacturing sector, the other panelists span

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    • Mohawk partners with Susan G. Komen

      Calhoun, Ga.—To help in the fight against breast cancer, Mohawk is once again partnering with Susan G. Komen by sponsoring all seven of the organization’s 3-Day events, providing 8,000 pieces of durable, eco-friendly SmartCushion to comfort walkers and crew members. Mohawk SmartCushion’s visco-elastic memory foam provides comfort and durability under carpet—and now under sleeping bags. Most of the 3-Day participants will walk approximately 20 miles per day; they will use

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    Floor Covering News

    Press Release

    Mohawk Industries’ family of brands unites for hurricane relief

    Calhoun, Ga.—Mohawk Industries is taking action to serve the communities impacted by Hurricanes Harvey and Irma. Across the company, associates are banding together to help by collecting supplies, transporting water,

    Read More

    Laticrete acquires international licensees

    Bethany, Conn.—Laticrete has acquired global licensees Laticrete Costa Rica, Laticrete Norway and Laticrete Italia to further accelerate growth in the Scandinavian, European and Central American regions. “Our global reach allows

    Read More

    Florida Tile names Hayes vice president of sales

    Lexington, Ky.—Florida Tile has named Doug Hayes vice president of sales. In this position Hayes will lead all the independent, branch and commercial sales divisions for both the Florida Tile

    Read More
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