• Couristan bolsters sales team

      Fort Lee, N.J.—As Couristan prepares for an explosive 2018 and the launch of several new collections at Surfaces 2018, the company has hired two leading residential floor coverings sales executives to service the Manhattan and Southern California markets. Troy Corey will ensure dealers in New York City will have access to Couristan’s residential broadloom and area rug collections, while Nick Maugeri will be responsible for the Southern California region. Both

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    • WF Taylor, Smell Away Solutions form strategic alliance

      Overland Park, Kansas—WF Taylor and Smell Away Solutions have established a strategic relationship for Taylor to distribute the Smell Zapper line of odor elimination products throughout the United States. WF Taylor began selling the odor eliminating products to its customers this month. “Smell Zapper provides our customers a permanent and inexpensive solution for eliminating subfloor pet odors without the mess, time and costs of painting,” said Dan Pelton, president and

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    • WFCA, ESR Commercial become partners

      Dalton, Ga.—The World Floor Covering Association (WFCA) has developed a new business partnership with ESR Commercial, the country’s largest trade association real estate broker. With more than 35 years of experience, ESR offers a multitude of real estate services for clients of all sizes whether opening their first location, expanding or relocating. ESR services include identifying, researching and analyzing potential sites for expansion or new locations, negotiating lease and purchase

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    • Novalis taps Ehrlich as VP of sales, marketing

      Toronto, Canada—Novalis Innovative Flooring has tapped industry veteran Steve Ehrlich as vice president of sales and marketing for its North American operations. Ehrlich most recently directed new business activity at Invista for the Stainmaster brand in the hard surfaces flooring category. Prior to his post at Invista, Ehrlich held executive positions with The Home Depot, where he was merchandiser for hard surfaces, and Hoboken Floors, where he was senior vice president of

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    • Crossville unveils 2018 Color Trends look book

      Crossville, Tenn.—Crossville has released its 2018 Color Trends look book, forecasting the use of black and rich, shadowy hues in commercial and residential design in the coming year. In addition to visual inspiration for the 2018 color trend, Crossville included quotes from an array of nationally recognized interior designers. “The perspectives of leading designers really put this year’s color trend in context,” said Lindsey Waldrep, vice president of marketing for

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    • FCLC commissions research initiative on installation crisis

      LaGrange, Ga.—The Floor Covering Leadership Council (FCLC) has commissioned a strategic research initiative to lead the industry through the next phase of resolving the flooring installation crisis. In September, members of FCLC worked with an industry consultant to develop a Request for Proposal (RFP) for the research project. Four research firms were selected and made proposals for the program. In December, coalition members within FCLC met with the contenders and

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    • Shaw returns to Surfaces with AT brand

      January 8/15, 2018: Volume 33, Issue 15 Dalton—Shaw Industries is back at Surfaces with its newly launched Anderson Tuftex (AT) brand. Its appearance ends a decade-long hiatus for the company—not including USFloors, which showed last year following the Shaw purchase in 2016. “We felt like we have our eight shows, which are critical, but wanted to show Anderson Tuftex in a big way,” said Trey Thames, vice president of sales

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    • USG expands tile, flooring salesforce

      Chicago—USG Corp.’s Tile and Flooring Solutions group is reorganizing and expanding its team to better support its customers and its expanding portfolio of innovative products and solutions. Steve Bjorklund was appointed general manager, USG Tile and Flooring Solutions; Phil Ciesiulka, director, sales; and, Scott Crandall, director, national account sales and product management. The group is adding considerable field sales support to give contractors and distributors easier access to products and

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    • Creating Your Space introduces new features

      San Rafael, Calif.—Creating Your Space is introducing a host of innovations for 2018. These introductions include programmatic advertising, YouTube advertising, a “More Like This” feature as well as an e-commerce platform. The company’s programmatic advertising aims to help dealers reach new consumers across the web with banner ads utilizing behavioral data and intent-based targeting. This technology analyzes consumer’s behavior on a dealer’s website and then finds new audiences similar to

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    • T&L Distributing partners with Tarkett

      Houston—T&L Distributing has entered a distribution partnership with Tarkett. Through this collaboration, T&L Distributing will immediately begin offering Tarkett’s resilient residential and commercial products, including Tarkett’s Johnsonite brand, to its customers throughout its distribution footprint, including Texas, Arkansas, Louisiana, Mississippi, New Mexico, Oklahoma and parts of Tennessee. T&L Distributing will carry Tarkett’s residential sheet, laminate and LVT flooring, as well as adhesives. Commercial Tarkett products will include Johnsonite resilient flooring,

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    • Premier Building Solutions launches TerraMax product line

      Massillon, Ohio—Premier Building Solutions has introduced TerraMax, a new eco-friendly family of flooring products. Through extensive research and development, TerraMax aims to set the standard for quality and performance. The TerraMax family of products come in a wide variety of strengths and chemical components for each type of flooring application. These applications include: solid wood planks, stone inlays, stone and ceramic, vinyl, vinyl plank, acrylic planking, bamboo wood, carpet, ceramic

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    • Cali Bamboo innovates with GeoWood

      San Diego—Cali Bamboo has launched GeoWood, a revolutionary engineered hardwood combining real timber layered over GeoCore—Cali’s stabilizing limestone composite foundation. This technological breakthrough yields rock solid hardwood flooring with AquaDefy water resistance and comes at a lower price point than solid wood planks. GeoWood’s AquaDefy technology ensures diehard moisture protection, making it available for bathrooms, kitchens and below-grade spaces like basements. In addition, the beauty layer atop each plank is

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    • Välinge obtains more granted patents, extends portfolio

      Viken, Sweden—Välinge has further broadened the possibility to offer its licensees full protection for all relevant patents related to bevels and embossing through a non-assertion agreement with Unilin. This offer also includes locking systems, waxed profiles, beveled edges in various embodiments as well as embossing technology including EIR and matt/gloss technologies. “This non-assertion agreement with Unilin and the extended patent protection it offers does not only eliminate market uncertainties, but also

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    • I4F, UWC sign strategic partnership agreement

      Domotex, Hannover, Germany—Innovations4Flooring (I4F) has signed a strategic partnership agreement with Ulrich Windmöller Consulting (UWC). UWC owns all the patent rights for Windmöller Plastic Core Patents in Europe (EP1938963, EP2744657) and is also co-owner of the Windmöller Patents Rights in the U.S. (US 8,071,193; US 8,857,127; US 8,728,603) together with Kowon R&C Corp. Windmöller also owns the patent rights for US 8,689,513. These patent rights cover products produced containing a plastic core,

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    • WFCA partners with Mill Creek Media Group

      Dalton, Ga.—In an effort to help member constituents stay on top of their game in today’s competitive business landscape, WFCA has aligned itself with another organization whose mission is to help retailers expand and enhance their business presence with desired audiences. Mill Creek Media Group, based in Rocky Face, Ga., offers services in a wide array of marketing and communications capacities including videography, photography, online and social media content, to

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    Floor Covering News

    Press Release

    Couristan bolsters sales team

    Fort Lee, N.J.—As Couristan prepares for an explosive 2018 and the launch of several new collections at Surfaces 2018, the company has hired two leading residential floor coverings sales executives

    Read More

    WF Taylor, Smell Away Solutions form strategic alliance

    Overland Park, Kansas—WF Taylor and Smell Away Solutions have established a strategic relationship for Taylor to distribute the Smell Zapper line of odor elimination products throughout the United States. WF

    Read More

    WFCA, ESR Commercial become partners

    Dalton, Ga.—The World Floor Covering Association (WFCA) has developed a new business partnership with ESR Commercial, the country’s largest trade association real estate broker. With more than 35 years of

    Read More
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