The Brief

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The Brief

Current
Issue

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Carpet

Rugs USA launches Carmeon Hamilton rug collection

New York—Rugs USA, a leading e-commerce retailer and supplier of area rugs, announced the launch of the Carmeon Hamilton x Rugs USA collection, the...

Anderson Tuftex launches Design Trade Program

Dalton—Anderson Tuftex, American manufacturer of sustainable hardwood and high-end carpet materials, announced its new Design Trade Program for the residential interior design community. The...

Shaw Contract Hospitality to unveil Reverie at BDNY 2025

New York, N.Y.—Shaw Contract Hospitality will unveil its latest hospitality collection, Reverie, at BDNY 2025, November 9 and 10 at Jacob K. Javits Center...

Resilient

J+J Flooring launches Infusion, first rigid core collection

Dalton—J+J Flooring expanded its product portfolio with the launch of the Infusion collection, its first full line of rigid core LVT. The expansion strengthens...

Shaw’s EcoWorx Resilient receives HPDC award

Dalton—Shaw Industries announced that its EcoWorx Resilient flooring has garnered yet another award—this time it is one of four recipients of the 2025 Material...

AHF Products completes purchase of Wellmade facility

Cartersville, Ga.—AHF Products announced it has completed the purchase of the former Wellmade manufacturing facility here. “This purchase is important to AHF as it completes...

Wood

Nature Flooring names John Hammel VP of OEM business

Malvern, Pa.—Nature Flooring Industries Inc.,(NFI), a manufacturer of OEM and ODM flooring and home products, announced the appointment of John Hammel as vice president...

NWFA completes 81st home with Gary Sinise Foundation

St. Louis, Mo.—The National Wood Flooring Association (NWFA) provided flooring for its 81st home in partnership with the Gary Sinise Foundation’s R.I.S.E. program (Restoring...

Retailers, wholesalers cite go-to wood lines

The red-hot LVP category is without a doubt the segment that’s making the biggest waves in the market right now. However, that doesn’t mean...

Laminate

Distributors ride the rising AquaProof wave

When HF Design’s breakthrough AquaProof laminate made its official debut in the U.S. market in 2023, the company had high hopes for the waterproof...

Tariffs take effect on hardwood, laminate imports

Most imported laminate flooring, engineered flooring and hardwood/ plywood had been exempt from tariffs under Section 232 of the Trade Expansion Act—a provision in...

Dealers tout their top waterproof brands

In 2025, waterproof innovations remain one of the most dynamic growth engines in the hard surface category, offering retailers a dependable revenue driver even in...

Tile

Coverings extends awards deadlines

Las Vegas—Coverings, the most comprehensive tile and stone event in North America, has extended the deadline to Dec. 16 for its two award programs:...

Louisville Tile hosts second annual Tile on the Turf event

Louisville, Ky.—Louisville Tile hosted its second annual “Tile on the Turf” event at Club SI at Churchill Downs. The record-breaking gathering brought together nearly 400...

Argenta launches Eterna marble-inspired ceramic collection

Castellon, Spain—Argenta continues to expand its portfolio with the introduced Eterna, a new ceramic collection that highlights the company’s technical precision and material expertise....

Technology

i4F appoints Edith Hermans as chief technology officer

Turnhout, Belgium—i4F, a group of companies providing patents and technologies to the global flooring industry, announced the appointment of Edith Hermans as its chief...

Using AI ‘intelligently’ to better scale your CRM

The flooring industry is evolving and a new wave of tech-savvy, AI-minded entrepreneurs is emerging—professionals eager to grow quickly, streamline operations and gain a...

AHSG, Modern Estimates partner on AI measuring tech

Roswell, Ga.—American Home Surfaces Group (AHSG) announced a new partnership with Modern Estimates. The technology company has been named AHSG’s newest supplier partner. “MEasure,...

Installation

PFA meeting highlights challenges, honors leadership

Austin, Texas—Members and guests of the Polyurethane Foam Association (PFA) met here for the annual fall meeting to discuss the current business environment and...

Less stress, more success: Tips to thrive amid chaos

Let’s face it: running a flooring business these days can feel like juggling tile boxes while riding a roller coaster. Prices jump overnight thanks...

Unilin Technologies names Matthew Oliver sales director

Waregem, Belgium—Unilin Technologies has appointed Matthew Oliver as sales director for North America. He will work alongside Floris Koopmans, sales and marketing director, and...

Underlayment

LSI Flooring announces branding, product updates

New York, N.Y.—LSI Flooring, a fourth-generation specialist in carpet and rug cushioning, announced the formal launch of its newly rebranded Unsquashable Padding Collection, a...

2025 Annual Product Guide now live

One year it was the COVID-19 pandemic; another year it was a global supply chain slowdown. This year the big story has been the...

Don’t overlook the importance of cushioning

As urban living evolves and building design becomes increasingly multifunctional, flooring is doing more than just supporting foot traffic and design aesthetics. In Albany,...
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